The day after Google published its new search spam policies, including the March 2024 spam and core updates, Google began penalizing websites that the search company deemed to be in violation of those search policies. junk mail.
The result of these search penalties was that some sites were completely or partially removed from Google search results and all or part of their search traffic was removed.
These sites were also notified of these penalties in the manual actions section of Google Search Console.
Manual actions. Google explain that “Google issues a manual action against a site when a human Google reviewer has determined that the site’s pages do not comply with Google Spam Policies. Most manual actions address attempts to manipulate our search index. Most of the issues reported here will cause pages or sites to be ranked lower or omitted from search results without any visual indication to the user.”
examples Google has issued a number of manual actions for pure spam. These pure spamming actions are “pages on this site appear to use aggressive spamming techniques, such as auto-generated gibberish, cloaking, scraping content from other websites, and/or repeated or flagrant violations of spam policies of Google for web search,” according to the infringement. notices
Here’s a screenshot of one of the many we saw posted around the web:
Some also report getting manual actions for “misleading content.” Google says in this violation: “It appears that your site violates our misleading content policy and misleads users into participating by promising details that are not reflected in the content.”
I posted dozens of examples of these complaints on the Round table of search engines.
Manual actions vs. algorithmic updates. It’s important to note that manual actions are performed by humans at Google. Humans review your site and determine that the site violates a spam policy. Google may automate some of the processes to find these violations, but Google considers them “manual.”
Algorithm updates, such as the March 2024 core update or the spam update, would not receive a ranking drop notification via the Google Search Console manual action viewer. Algorithm updates are automated, and Google does not notify the site owner when a site is negatively (or positively) affected by an algorithm update. Of course, a site can be affected by both a manual action and an algorithm update.
How to fix your site after a manual action. If you get a manual action, this means you can take steps to correct the violation and remove the manual action. Here are the steps you can take according to Google:
Expand the report’s manual action description panel for more information. See which pages are affected. See the type and a brief description of the problem, and follow the “More information” link for detailed information and steps to fix the problem. (You can find detailed information on each action further down this page). Fix the problem on all affected pages. Fixing the problem on only some pages will not allow you to partially return to the search results. If you have multiple manual actions on your site, read them and fix them. Make sure Google can reach your pages; affected pages should not require a login, be behind a paywall, or be blocked by robots.txt or a noindex directive. You can test accessibility using the URL Inspection Tool.
when all subjects that appear in the report are fixed in all pagesselect Request for review in this report. In your request for reconsideration, describe your solutions. A good request does three things: Explain the exact quality issue on your site. Describe the steps you took to fix the problem. Document the result of your efforts. Reconsideration reviews may take some time (look down). You will be informed of the progress by email. You will receive a review confirmation message when you submit your request, to let you know that the review is in progress; do not resubmit your application before obtaining a final decision on your pending application.
how long does it take Google says that “most reconsideration reviews can take several days or weeks, although in some cases, such as link-related reconsideration requests, it may take longer than usual to review your request “.
Google added that you’ll be notified by email when we receive your request, so you’ll know it’s active. You will also receive an email when the review is complete.
Why we care We recommend you check your site’s manual action viewer to see if you have any manual action. If so, you might notice a big drop in traffic and even notice your site being pulled from Google Search.
If you’ve been hit, you need to decide what actions to take to recover and then go through the reconsideration request process.
Please note that core and spam updates are different than manual actions and will take 2-4 weeks to fully roll out.
[ad_2]
Source link
