When it comes to SEO, are the teams in your organization communicating effectively?
Or do they seem to be working on their own island?
How do you keep everyone up to date as the digital landscape continues to change?
Let’s start with something everyone in silos understands: being discovered online is essential to achieving your business goals.
Getting in the SERPs involves a comprehensive SEO strategy that touches every aspect of the website and includes all the teams involved.
On July 27th, I moderated a webinar by Patrick Reinhart, VP of Digital Strategy and Customer Success at Conductor.
Reinhart showed how you can get your team together to spot SEO issues before they hurt your rankings and bottom line.
Here is a summary of the webinar.
To access the entire presentation, complete the form.
How silos affect growth
SEO is a team sport; you know this
You also know the main problem here: not everyone knows they’re on a team.
Also, executives say that SEO takes too long, but you know that SEO doesn’t take too long: organizations take too long.
Most of the time, SEO teams struggle to get buy-in from groups and leaders. With silos and without executive buy-in, growing your company will be a challenge.
The short story:
Silos = Flat growth. No Silos = High growth.
Don’t let silos form in your company when you’re a leader.
Conductor surveyed hundreds about how long it takes flat-growth and high-growth companies to publish a new web page, change a title tag, and change the meta description.
[Here’s what their surveys found] Access the webinar instantly →
How organizational agility can break down silos and accelerate success
It was discovered that 72% of the things people do are simply optimizations for day-to-day operations.
Driver, July 2022
When your business slows down for these day-to-day tasks, you stand the chance of losing business to competitors who are faster at ideation, creation and implementation.
This is because organizational agility it is very important for SEO.
[See what agile organizations can achieve] Access the webinar instantly →
So who needs to hear this? Which teams should you focus on first when breaking silos?
The 3 pieces of equipment you need to run a successful campaign
To run a successful campaign and start thinking about organizational agility, it’s important to break down the walls that separate these three important teams:
Driver, July 2022
So today, we’re going to figure out how to get the individuals in these separate silos to come together for success.
[Find out where most enterprises are failing] Access the webinar instantly →
How to end the silo mentality and increase business agility
1. Embrace reality.
Be honest and assess whether you are a flat growth or high growth company.
2. Talk to each other.
One of the biggest wins you can get is meeting people and building relationships with them.
Make sure you understand their level of understanding and be the teacher.
Need to educate
3. Submit reports and make sure people read them.
Send reports at a regular cadence and make visuals easy to understand.
[Find out the different reports content and web folks need to create] Access the webinar instantly →
4. Evangelize internally.
Most people don’t know what all this means, so teach them. Form the company through:
Walk stakeholders through reports. Organization of lunch and learning. Give credit to people who do good work. Intentionally take time to educate.
5. Celebrate victories publicly.
Tell people they’re doing a good job.
Highlight stories via emails/videos, engage them in essential department updates, or even create some swag they can show off!
6. Encourage friendly competition.
Gamify the experience!
Reward the top performing content on the web, who managed the most tickets, or other easy and profitable ways like free lunches, gift cards and happy hours!
7. Eliminate process inefficiencies.
Look for inefficiencies in your processes and eliminate them.
[Learn More] Access the webinar instantly →
8. Chase people.
Be persistent, consistent, attentive and annoying.
Once you start the conversation and other teams see how easy it is, they’ll understand how important it is to the business.
Ultimately, the goal is to create content and experiences that capture the hearts and minds of your customers. Once this is done, the search engines will follow.
The only algorithm that matters is your customers’ needs and wants.
You need to create systems that facilitate teamwork so that your organization is agile, allowing you to connect with your users for long-term success.
[Slides] 8 ways to end the silo mentality and increase business agility
Here is the presentation:
Join us for our next webinar!
Getting Started with SEO: 10 Things Every SEO Strategy Needs to Succeed
Looking to start an SEO strategy for your business? Learn the ten things every SEO campaign needs to succeed.
Image credits
Featured image: Paulo Bobita/Search Engine Journal
