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As Google’s March core update continues, there is uncertainty about the impact of ads on search rankings. Google search chief Danny Sullivan took to Twitter to address these concerns, stating that sites with ads can still rank well in Google search results. Google clarifies the impact of ads on search rankings Website owner Tony Hill brought the issue to light, inferring from Sullivan’s earlier advice that Google disapproves of ads. “I can barely read the…

Google’s SearchLiaison responded to a question asking for advice on how to diagnose content that has lost rankings due to the useful content update. SearchLiaison offered advice on how to step back and think about what the problem might be and if there is even a problem to consider. Question about repairing pages affected by HCU Someone at X (formerly Twitter) expressed frustration with the advice SEOs have offered because it was (wrongly, it turns…

Google is beta testing an AI chat feature on the Developer Pages subdomain that is capable of answering questions about anything found on Developer Pages, including SEO, structured data, and classification documentation. The beta feature is supposed to be available on all developer pages to answer questions about the page a site visitor is on or any other developer documentation web page. Developer profile required The new feature, called Sidebar Chat, is only available on…

In the ever-evolving world of search engine optimization (SEO), staying ahead of algorithm updates is paramount for both digital marketers and website owners. However, amidst the wealth of information available, it’s not uncommon to come across a barrage of videos from self-proclaimed SEO experts, often lacking in substance and data-driven insights. Enter the realm of the basic March update and the complex dance between Google’s ranking factors, especially its emphasis on EAT (Expertise, Authority, Trustworthiness)….

JoAnne Gritter, COO of ddm marketing + communications, highlights the importance of evolving marketing metrics. Companies need to identify key metrics amid shifting trends, from established benchmarks to emerging industry shifts. The days of placing an ad in a print publication and guessing the sales growth it achieved are over. Even social media growth, engagement rate and organic traffic have passed the point of being buzzwords. The landscape of marketing metrics is constantly evolving. As…

Google’s John Mueller responded to a question on Reddit about whether showing different content based on a site visitor’s IP address affected SEO. Your answer provided information about Google crawling and indexing. Showing banners for specific countries The person asking the question ran a website that wanted to display a side-by-side banner with country-specific content. His concern was how this might affect rankings in different countries. Here is the question: “I have a question about…

According to a new analysis from Authoritas, you should expect to see “some erosion of current traffic levels” for brand-related terms as a result of Google’s generative search experience. Why we care Google announced today that it’s rolling out SGE to users who aren’t opted into Search Labs, under the name AI Overviews. We’re still in the dark about the impact AI-generated responses will have on organic traffic. And, as Authoritas said in his analysis:…

AltaVista. Lycos. yahoo. Once upon a time, these were the most popular search engines in the world. Then came Google. It made the search better. Since 2002, Google has been the search engine, and its dominance has only grown year after year. It has risen to monopoly status and 91.6% of the global search market share in February, by StatCounter. And many “Google killers” have come and gone in the past 20 years. Ten years…

Bing Deep Search, an optional generative AI feature aimed at helping searchers with complex questions that don’t have simple answers, is now fully available to all users. Microsoft announced today that all users can now access Deep Search within Bing Search by clicking the Deep Search button at the top of the search results page. Bing Deep Search was originally announced in December 2023 as a search engine that digs deeper into your queries using…

Google published a dedicated guide for developers called Performance Max Developer Guide. The document aims to help developers access the information needed to create PMax integrations more easily. Why we care For developers working on PMax integration, this guide consolidates all the necessary information into one convenient location. Additional improvements. Google Ads also announced several other improvements, including: A new guide called “Structure Requests”, which provides detailed information on the intricacies of creating and updating…