Bing Deep Search, an optional generative AI feature aimed at helping searchers with complex questions that don’t have simple answers, is now fully available to all users. Microsoft announced today that all users can now access Deep Search within Bing Search by clicking the Deep Search button at the top of the search results page.
Bing Deep Search was originally announced in December 2023 as a search engine that digs deeper into your queries using the Bing index and GPT-4 to give you more personalized and deeper search results. We then saw it live in early February, only to be pulled for further testing. He seemed to live again beginning of this month and now Microsoft officially announces its release.
What’s new. Jordi Ribas from Microsoft announced“Deep search is now available. It uses our existing Bing index and leverages GPT-4 to expand and refine your query and determine potential intents. In this example, if your intent is document camera, you’d select top and you’ll get a full page of improved results.”
Here is his post:
Deep search is now available. It uses our existing Bing index and leverages GPT-4 to expand and refine your query and determine potential intent. In this example, if your intent is document camera, you’ll select the top option and get a full page of enhanced results. pic.twitter.com/ZSdAVTcjoK
— Jordi Ribas (@JordiRib1) March 22, 2024
Microsoft’s Michael Schechter said it’s now available to “all users” compared to the last time we covered it.
Not for all users
— Michael Schechter (@mikeschechter) March 22, 2024
How it works. Deep Search is based on Bing’s web index and ranking system. It then uses GPT-4 to discern all the possible intents and variations behind the query and calculate the descriptions for each to create an “ideal result set”.
After using a combination of query techniques, Deep Search will show results that normally don’t appear in search results.
Ranking deep search results. The most important factor is how well a page matches Bing’s extended description. Some other factors of relevance and quality mentioned were:
How well the theme matches. If it has an “adequate level of detail”. If the source is credible and reliable. freshness How popular the page is.
It’s slow, very slow. Deep search will not load as quickly as regular search results. The deep search can take up to 30 seconds to complete, Microsoft said. This makes the feature sound dead on arrival, as most searchers probably won’t have that much patience.
It seems faster to run and a lot less buggy than what I saw in early February.
Why we care This is another variation of using AI for search results. It looks like these search results would generate more clicks than Bing Chat or Google Bard and even Google SGE. But time will tell.
Try it, see if you like it and if you find the results fast enough to be useful.
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