All posts in SEO News

Google is testing new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Brand preferences. Generative AI for product search. Virtual test technology. Why we care. These features offer businesses new opportunities to showcase their products and engage with high-value consumers who are likely to be more likely to make purchases, with a personalized shopping experience tailored to their specific preferences. Style recommendations. Google is testing Style Recommendations, now…

YouTube is expanding its audience retention analytics tools to give creators more detailed information about viewer behavior. This expansion will add audience segments to the audience retention report within YouTube Studio video analytics this week. Creators will be able to use this feature to compare viewer engagement across different audience groups, such as new vs. returning viewers, and subscribed vs. non-subscribed viewers. Why we care. Additional insights will enable creators to make data-driven decisions to…

Google has changed the way it defines top ads in search results. In a public service announcement on X (formerly Twitter), Google Ads Liaison Ginny Marvin stated: “To better reflect how ads may appear on Google Search today, we’ve updated the definition of top ads.” About: To better reflect how ads may appear on Google Search today, we’ve updated the definition of top ads. Note that this is a definition change (as ads can appear…

Although Google Ads has built-in bidding algorithms and optimization features, some advertisers and PPC advertisers still rely on Google’s Search Ads 360 (SA360) to manage complex campaigns. This article discusses three key best practices and integrations that can help maximize the value of using SA360: Leveraging data integrations with Google Analytics and BigQuery. Leveraging advanced bid optimization features such as value-based bidding and custom variables. Use of templates and feed automation to streamline ad creation…

Internal linking is crucial for search engine optimization. It helps Google discover all pages on a site and assign value to them. The more links to a page, the more important it is. The structure of a site affects internal links. Examples include navigation, footer links, “related articles” and “related products”. However, the most impactful links are “contextual” because Google looks at the surrounding context to assign relevance signals. A link in the body of…

NxtGen Marketing NxtGen Marketing Releases Practical SEO Guide eBook for Increasing Small Business Online Visibility Ebook: The Ultimate Do-It-Yourself Guide to SEO for Startups and Small Business Owners The complete guide to empowering small businesses with SEO knowledge and increasing their online presence TORONTO, March 28, 2024 (GLOBE NEWSWIRE) — NxtGen Marketing today announces the launch of its latest e-book, The Ultimate Do-It-Yourself SEO Guide for Startups and Small Business Owners. This comprehensive guide is…

TORONTO, March 28, 2024 (GLOBE NEWSWIRE) — NxtGen Marketing today announces the release of its latest eBook, The Ultimate Do-It-Yourself Guide to SEO for Startups and Small Business Owners. This comprehensive guide is designed to equip small businesses with the knowledge and tools they need to harness the power of search engine optimization (SEO) and increase their online presence. In the digital world where visibility is key to success, the NxtGen Marketing eBook serves as…

In accordance with BrightEdge Research, Search Engine Optimization (SEO) drives over 1,000 percent more traffic than organic social media. Therefore, it is vital for entrepreneurs to invest in SEO. On today’s episode of The Small Business Show, we’re joined by Shama Hyder, CEO of Medium Zenbest-selling author and keynote speaker, to talk more about this topic. key points 1. Hyder emphasizes the importance of search engine optimization (SEO) as a fundamental driver of website traffic…

The phrase “SEO content” can be interpreted as an insult. It recalls a series of poor writing choices that result in content that no human (or bot) wants to consume. You know nasty SEO content when you see it: boring, formulaic, keyword-laden content that could fit almost any industry, business, or keyword topic. This type of content written solely for search engine optimization (SEO) reflects poorly on your brand and can hurt your organic search…

SEO entrepreneur Joe Davies is sharing some wisdom on how to become a millionaire now that he loves his career. After years of dead-end jobs, including at McDonald’s, Davies longed to make a name for himself, an aspiration he shared with his childhood friend, Joe Taylor. “I didn’t go to university as I had originally planned, as I got tired of learning and just wanted to make money.” Davies, 36, told Jam Press. “[After leaving…