YouTube is expanding its audience retention analytics tools to give creators more detailed information about viewer behavior.
This expansion will add audience segments to the audience retention report within YouTube Studio video analytics this week.
Creators will be able to use this feature to compare viewer engagement across different audience groups, such as new vs. returning viewers, and subscribed vs. non-subscribed viewers.
Why we care. Additional insights will enable creators to make data-driven decisions to more effectively tailor their content strategy to specific audience preferences and improve audience retention.
accessibility In YouTube Studio analytics, audience segments will be accessible from the advanced mode of the audience retention report.
For your personalization. Starting next week, YouTube will also start giving creators full control over the For You section, turning it into a customizable shelf on their channel page. This means viewers can now add, remove and position the For You section to their preference, all within Studio mode.
This change could present both opportunities and challenges for brands. On the plus side, having more control over the For You section means that when your video appears there, it’s likely to reach a more engaged audience. However, there is also the potential downside of increased competition for visibility.
Check notifications beforehand. Additionally, YouTube announced a consolidation of all video preview notifications into the central notification settings in Studio Mobile. This means that monetizing creators who upload a video will be notified when the pre-check is complete. To enable this feature, simply navigate to Studio Mobile, tap your profile photo, then tap Settings, followed by push notifications, and finally select the policy toggle button.
What YouTube says. YouTube’s Head of Monetization Policy Conor Kavanagh said:
“Now you can log out, and when the pre-verification process is complete, you’ll be notified via the mobile studio.” “If at any point you decide you don’t want to receive precheck notifications, you can easily turn it off. We’ll be rolling out this feature in the coming weeks.”
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deep dive. Check out the ones on YouTube announcement in full for more information.
