Google is testing new product discovery elements designed to give users a more personalized shopping experience, including:
Style recommendations. Brand preferences. Generative AI for product search. Virtual test technology.
Why we care. These features offer businesses new opportunities to showcase their products and engage with high-value consumers who are likely to be more likely to make purchases, with a personalized shopping experience tailored to their specific preferences.
Style recommendations. Google is testing Style Recommendations, now accessible to US shoppers signed in via mobile browsers and the Google app, with the goal of delivering more personalized results. For example, when users search for specific clothing such as shoes, they will find the Style Recommendations section. Here, they can offer ratings with a thumbs up or thumbs down, or simply swipe right or left to instantly access personalized results.
How it works. If shoppers aren’t satisfied with their personalized results or prefer to continue browsing, Google offers the option to rate more items and immediately view another set of results. In addition, the search engine will remember your preferences for future searches. For example, when you search again for men’s polo shirts, you’ll receive personalized style recommendations based on your preferences and past product interactions.
Management of style recommendations. If you’ve rated items incorrectly or prefer not to see personalized shopping results, you can manage your preferences. To do so, simply tap the three dots next to the “Get style recommendations” section and explore the customization options in the “About this result” panel.
Brand preferences. US shoppers searching for clothing, shoes or accessories on mobile browsers, desktops or the Google app can now personalize their shopping experience by selecting their favorite brands. Once chosen, options for these brands will appear instantly. To manage preferences, tap the three dots next to the “Popular of your favorite brands” section and access the customization options in the “About this result” panel.
Generation of images. Google is testing a shoppable AI image generation tool, which is now available to all US users who have opted in to the Search Generative Experience (SGE) in Search Labs. If you’re looking for a specific item, such as a “colorful quilted spring jacket,” simply tap “Generate Images” after your search to see photorealistic options that match your preferences. When you find one you like, click it to explore conveniently shoppable options.
Virtual test. Additionally, Google is testing a virtual testing tool in the US on desktop, mobile, and the Google app. When you see the “try on” icon in your shopping results, just click it and you can see what the product looks like on a diverse set of real models ranging in size from XXS-4XL.
What Google says. Sean Scott, VP/GM Consumer Shopping at Google, said:
“People shop on Google more than a billion times a day. And thanks to the Shopping Graph, they see billions of products in their constantly updating results. In fact, every hour, more than 2 billion listings are updated with the latest information, including pricing, stock availability and shipping details.” “So whether you’re looking for a specialty notepad from Japan, a monogrammed handbag from Paris, or just a hammer from your local hardware store, the Shopping Graph can help you find it with just a few clicks. With so many options, we focus on making it easy to find exactly what you like.” “No two shoppers are the same, which is why we’re designing the shopping experience on Google to fit you.”
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deep dive Read Google’s announcement in full for more information.
