In accordance with BrightEdge Research, Search Engine Optimization (SEO) drives over 1,000 percent more traffic than organic social media. Therefore, it is vital for entrepreneurs to invest in SEO. On today’s episode of The Small Business Show, we’re joined by Shama Hyder, CEO of Medium Zenbest-selling author and keynote speaker, to talk more about this topic.
key points
1. Hyder emphasizes the importance of search engine optimization (SEO) as a fundamental driver of website traffic for small businesses. He explains that SEO helps potential customers discover businesses they might not have found otherwise, highlighting the need for entrepreneurs to invest in SEO strategies.
2. The interview delves into the symbiotic relationship between social media and SEO, showing their different but complementary roles in marketing strategies. While social media platforms can showcase products/services and interact with customers, SEO ensures that businesses can be easily discovered through search engines like Google.
3. Hyder emphasizes taking a user-centric approach when implementing SEO strategies for small businesses. This includes providing relevant website information, optimizing for mobile devices and creating a seamless user experience to improve visibility and conversions.
4. Hyder also addresses common mistakes companies make when implementing SEO, such as over-emphasizing technical details instead of prioritizing user experience and focusing on conversions. Shama advises businesses to focus on core elements such as website functionality and customer reviews.
5. Overall, Hyder explores the evolving landscape of SEO and the integration of AI technologies, emphasizing the importance of adapting to these changes for sustained success. Shama mentions the transition to “recommended engine optimization” that includes technologies like chatbots and AI. It encourages companies to adapt to these changes and build their brand for future search and AI-based algorithms.
“The goal of your business should not be just traffic, but conversions.” – Shama Hyder
