All posts in SEO News

Market research firm Gartner recently released a statement saying that web searches will decline around 25% in 2026 due to the availability of AI chatbots and other virtual agents. In fact, this is a predictable trend, as major browsers such as Google Chrome and Microsoft Edge are increasingly introducing their respective Gemini (formerly Bard) and ChatGPT capabilities to their search engines. Historically speaking, when you type in a web search query, the results that come…

Google issued a reminder that it will discontinue all Universal Analytics (UA) services and APIs on July 1st. As Google Analytics 4 (GA4) properties completely replace UA, access to UA properties through the Google Analytics interface and APIs will no longer be available starting in July. If you haven’t fully migrated to GA4 properties, Google recommends following the migration guide to start the transition as soon as possible. Why we care If you don’t download…

Instagram shows why your published videos may not reach all your followers on the platform. Adam Mosseri, head of Instagram, explained that “no one” is reaching all of their followers for two main reasons: Many of your followers may not open the app on the day you posted your new content. Those followers who log into the app that day are presented with far more posts than they have time to scroll through on Instagram….

Listen NEW! Listen to the article Please login or register to access this audio feature! Don’t worry…it’s FREE! The rise of generative AI tools may have leveled the playing field for on-page SEO. But search engines are smart. Recent updates to their algorithms and ranking systems now mean that user experience (UX) and technical SEO will play a bigger role in B2B website search rankings than before. Technical SEO interprets the content and design elements…

With Google’s increasing focus on reducing low-quality content in search results, marketers are questioning the role of AI-generated content. However, regardless of how it is created, Google’s main concern is content quality and user-friendliness. As long as the content provides value, experience and a good user experience, the method of creation doesn’t matter. This article presents a seven-step process for scaling content production through the strategic integration of AI, while ensuring the output meets Google’s…

I often get asked how people can get into digital PR as a career. There are currently no digital PR degrees you can earn. Most decent senior digital PR professionals, like SEO professionals, are self-taught. The role itself is a hybrid: part PR, part SEO, part content marketer, part journalist. If you have a background in one of these areas, you probably have at least some of the knowledge to do good digital PR. However,…

It’s now been four weeks and one day since the Google March 2024 Core Update started rolling out, 29 days since it started and yes, it’s still not finished rolling out. Google’s Danny Sullivan and John Mueller confirmed this yesterday, though the Google Search Status Dashboard he says the same thing Danny Sullivan continued X, “Still rolling out” and reference material from his previous blog post on the subject. Here are those posts: “The March…

Microsoft’s advertising platform will upgrade all existing feed and image campaigns with a manual cost-per-click (CPC) bidding strategy to Enhanced CPC starting May 13. This update process is expected to take a few days, but should be completed by May 17th. 2024. Additionally, all manual CPC bidding for newly created native campaigns will be phased out starting April 30th. What is Enhanced CPC? Enhanced cost-per-click is a bidding strategy where you set ad group and…

The March 2024 updates have hit hard search engine results pages (SERPS). A few days after the updates were released, Google issued manual actions that caused the websites to be de-indexed. Google said it will remove 40% of low-quality and unoriginal content, shaping a new era in SERPs. However, link building remains relevant and has become more crucial than ever. The best way for search engines to discover new websites is to get natural backlinks,…

A post on Google’s Danny Sullivan’s r/SEO subreddit that was intended to dispel an ill-informed observation was apparently removed by a moderator, then returned. This is not an isolated incident, John Mueller’s posts have also been removed without explanation, giving the perception that r/SEO moderation is biased against Google to the point of actual hostility. This isn’t the first time a Googler’s posts have been removed. It has also happened to John Mueller. It was…