All posts in SEO News

As YouTube continues its push into e-commerce, it’s launching an “Affiliate Center” to make it easier for channels to earn affiliate marketing revenue. The Affiliate Center, built into the YouTube app, is a central place to explore top affiliate partners, commission rates, promotional offers, and even request product samples. It’s one of several new shopping features YouTube has rolled out, aimed at the lucrative creator economy. Other updates include: Shopping collections that allow creators to…

The Romanian company five elements digital, one of the leading digital business marketing agencies, has been shortlisted for the fifth consecutive year in the European Search Awards 2024 in the category of Best Small SEO Agency. Five elements digital is the only Romanian company consistently present in the main European and global industry competitions in the Best Small SEO Agency category. In addition to its fifth nomination in the European Search Awards 2024, the company…

Data-driven SEO is a modern approach to search engine optimization that leverages data and analytics to guide strategy and decision-making. Unlike traditional SEO methods, which are often based on best practices and intuition, data-driven SEO focuses on metrics and tangible insights to optimize website visibility, traffic, and rankings. In this comprehensive article, we’ll dive deeper into how data-driven SEO works, its benefits, and how you can implement it effectively. Understanding data-driven SEO Data-driven SEO is…

Google’s Gary Illyes released a new How Search Works video that gave an inside look at how search queries are interpreted and classified. Gary’s presentation outlines the ranking process that every SEO should know and understand. Objective of the classification Gary begins the presentation by emphasizing that the goal of search is to provide results with high-quality, reliable, and relevant web pages. Later in the video, he refines the meaning of the word relevance by…

LinkedIn content has been analyzed to identify the best posting practices that lead to the highest success rates. A new study by Socialinsider reviewed posts shared by active accounts between January 2022 and December 2023 to determine which content generates the most shares, impressions and engagement. Key findings. After extensive research, the researchers concluded that brands and marketers should consider the following to improve their performance on LinkedIn: Opt for multi-image posts to get maximum…

Google leads AI advertising with machine learning built into campaigns and ad types. Even with manual solutions, results often suffer without the help of AI-based algorithms. Without AI assistance for PPC bids and creative decisions, your conversion rate will typically be lower than competitors who use machine learning to their advantage. AI is changing how ad campaigns work and what SERPs look like with Google’s launch of Generative Search Experience. Here are tips for mastering…

A new LinkedIn report identifies the critical skills professionals must develop to remain competitive in today’s workforce. Communication, customer service, leadership and adaptability top the list, reflecting a growing emphasis on unique human capabilities that AI cannot replicate. “People skills will become more central to individual career growth,” predicts LinkedIn VP Aneesh Raman. “And people-to-people collaboration will become more central to the company’s growth.” The annual ranking is based on data from LinkedIn’s 1 billion…

A full funnel PPC marketing strategy is incredibly important. But do you understand how to implement this strategy in your accounts? This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to consider the marketing funnel when creating your PPC strategy and some recommendations on how to measure your success. We’ll use the hot tub industry as an example. I will divide each section into three parts: Keyword research….

What’s Next in Own Advertising? Our community gathered in December at the World Tour in New York to learn about the latest marketing innovations and how to better reach customers. Here’s the scoop on ours latest versions and updates — and what they can do for your business. Companies are now prioritizing their own customer data in their marketing campaigns. Despite this, changes in data privacy lawsnot to mention the rapid approach future without cookiesit…

Establishing a strong online presence is crucial to the success of any business, especially for small and medium-sized businesses (SMBs). With millions of websites competing for attention, it is essential that SMBs use effective strategies to stand out from the crowd and attract their target audience. This is where SEO (Search Engine Optimization) and content marketing come into play. By optimizing their online content and leveraging strategic marketing techniques, SMBs can not only improve their…