As YouTube continues its push into e-commerce, it’s launching an “Affiliate Center” to make it easier for channels to earn affiliate marketing revenue.
The Affiliate Center, built into the YouTube app, is a central place to explore top affiliate partners, commission rates, promotional offers, and even request product samples.
It’s one of several new shopping features YouTube has rolled out, aimed at the lucrative creator economy.
Other updates include:
Shopping collections that allow creators to curate their own product galleries. The ability for all creators (not just affiliates) to bulk tag products in their video libraries. Integration with Fourthwall e-commerce platform to manage storefronts in YouTube Studio.
The updates come amid a period of growth for YouTube Shopping.
By 2023, viewers watched more than 30 billion hours of shopping-related videos, representing a 25% increase in watch time year over year.
Learn more about YouTube’s new purchases here updates.
YouTube Affiliate Center
For affiliate marketers considering YouTube, today’s update makes it more engaging and easier for creators.
“Who doesn’t like a good deal?” said Aditya Dhanrajani, Director of Product Management for YouTube Shopping. “Affiliate Center is making it easy for Shopping creators to find the information to start planning their next shoppable video.”
For YouTube creators building an affiliate marketing business, the Hub streamlines a fragmented process of dealing with different brands on different platforms and sources.
Now, creators can see all the latest affiliate branding opportunities, exclusive promo codes to share with their audience, and commission payments all in one place.
“Our creators understand the incredible opportunity for affiliate earnings on YouTube,” said Dhanrajani. “With an integrated affiliate center that offers partnership opportunities, promotional offers and seamless product tagging, there’s never been a better time to build an affiliate business on our platform.”
Other new shopping features
Shopping collections
YouTube is highlighting another key feature in this update: Shopping Collections, which allows channels to select products from their favorite brands or their own merchandise lines.
Creators can now group products into themed collections, so viewers can more easily discover and purchase related items.
Collections will appear in a channel’s product list, in the Store tab, and in video descriptions. The feature is initially rolling out to the Studio mobile app, with plans to expand to desktop soon.
Extended product labeling
Last year, YouTube introduced the ability for affiliate shopping creators to tag products in multiple videos simultaneously based on elements in the video descriptions.
This feature is being extended to all Shopping creators, allowing them to tag their products and merchandise across their entire video library. This update could help creators earn more from old, high-traffic content.
Integration with Fourthwall
YouTube is adding Fourthwall, an e-commerce platform, to its list of supported shopping platforms.
This integration will allow creators to create and manage their storefronts directly in YouTube Studio, streamlining the process of setting up and maintaining an online store.
“We know people come to YouTube every day to connect with the things and creators they love,” said Dhanrajani. “We hope these new YouTube Shopping features make this journey even easier for creators and viewers.”
To sum up
As the spring shopping season begins, these updates enhance YouTube’s e-commerce capabilities and give creators more opportunities to monetize their content.
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