All posts in SEO News

Google Business Profiles (GBP) have long been a cornerstone of local SEO efforts. Google has devised several mechanisms and processes to deter abuse and improve the accuracy of GBP listing information and its appearance on Maps. As a result, Google frequently updates business listings without prior notice. Understanding how, when and why Google makes these updates can help businesses be better prepared and implement defensive strategies to prevent incorrect information from appearing and negatively impacting…

Last year I quickly discovered how ChatGPT can improve search engine optimization. Google claims Gemini, its own AI tool, is more powerful. So I tested Google’s claim, using Gemini for the same SEO tasks. I used the latest iterations of both platforms: ChatGPT4 and Gemini Advanced. Here are my findings. On-page optimization My initial request: My target keyword is “audio textbooks”. This is my article [URL]. Is it well optimized for this keyword? ChatGPT listed…

When asking yourself, what is real-time marketing? Are we delivering content in seconds? milliseconds? Even faster? It may seem like marketers need to live in the world of Oscar contender Everything Everywhere All at Once. Not necessarily. What matters is that you reach your customers when you need to get there, with the right experience. Real-time marketing isn’t so much about having all the answers all the time, it’s about giving customers what they need,…

Every day, millions of users turn to search engines like Google and Bing to find answers to their questions. Google processes more than 4,000 searches per second. It’s no wonder that the rise of online search has made every business want to be at the top of search engine results. But in reality, achieving top rankings requires solid search engine optimization. So, if you want to improve your website’s SEO, here are five steps that…

Google’s John Mueller answered a question on Reddit about why people don’t use scripts with domains and if there was anything to worry about that they were missing. Hyphenated domain names for SEO I’ve been online for 25 years and I remember using hyphens in domains was something affiliates did for SEO when Google was still influenced by domain keywords, URL’s and basically keywords anywhere on the website. It wasn’t something that everyone did, it…

Laura Plack I’m an SEO specialist at JumpFly and have been creating content professionally for over a decade. Outside of writing digital content, I’ve honed my marketing skills by running email and social media marketing campaigns. As part of JumpFly’s SEO team, I like to look at every SEO challenge as a mystery to be solved, and I’m a detective on the team that will crack the case. When I’m not researching an SEO puzzle,…

1. Check the backlinks of your direct competitors Since link building helps your site rank higher, we can assume that sites higher in the SERPs have a lot of good backlinks. The same goes for your competitors who rank higher than you. And if there are a lot of authoritative sites linking to it, wouldn’t it be nice if they linked to you too? Of course I would. Find these sites and you can start…

In an email sent to Google Ads advertisers this week, the company announced a change to search ads. Starting May 31, 2024, ad customizers will stop running for expanded text ads (ETAs) and dynamic search ads (DSAs). The notification reads in part: “On May 31, 2024, existing ad customizers for text ads, expanded text ads, and dynamic search ads will stop serving (after that date they can only serve with their default value).” For advertisers…

A recent report shows that while Gen Z are increasingly turning to social media platforms for information, Google remains the primary go-to for a significant portion of this age group. The data published by axes shows that 46% of internet users aged 18-24 start their online queries on Google, compared to 58% of those aged 25-39. This suggests a shift in search habits between Gen Z and millennials, who came of age during Google’s rise…