Every day, millions of users turn to search engines like Google and Bing to find answers to their questions. Google processes more than 4,000 searches per second.
It’s no wonder that the rise of online search has made every business want to be at the top of search engine results. But in reality, achieving top rankings requires solid search engine optimization. So, if you want to improve your website’s SEO, here are five steps that will help you climb to the top of the search engine pages.
Publishing authority and relevant content:
On-page SEO is the key to improving search engine success on Google and other search engines. Publishing quality, authoritative content can be the number one driver for your search engine rankings. There is a common saying that “content is king” and there is no substitute. Quality content will increase your site’s traffic and improve its relevance.
Keywords:
Identify the target keywords for each page of content on your website. Consider how readers might search for a specific query. Here are some common ways a user can search:
What is an engineering major versus engineering technology?
How to apply for scholarships?
When is the FAFSA deadline?
What is biomedical engineering?
Title IX educational resources
Photographing the Northern Lights
Multiple keyword phrases:
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It can be difficult for a web page to rank for multiple phrases unless they have some similarities. For example, a single page might rank for both “biomedical engineering jobs” and “biomedical engineering careers.” So if you want to rank for multiple phrases, you need to target those keywords on separate web pages.
Keyword placement:
Once you’ve finalized your on-page keywords, here are some questions you can ask:
Can you use keywords in the URL?
Can you use keywords in the page title?
Can you use partial or exact match phrases in headings and subheadings?
Answering these questions can improve your search engine rankings. Remember to keep your content natural and easy to use.
Content:
Apart from the title, URL and heading, the content is the important part of the search engine ranking. Content optimization is called on-page SEO. You should repeat your sentences several times in the body and once or twice in the endnotes. Content helps improve your SEO.
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Update your content regularly:
It is a fact that content is the backbone of your website and it also presents a strong signal to search engines. Regularly updating your content is considered the best indicator of ensuring that your site is relevant and current. Review your content and make updates regularly. Add new sources where appropriate and make changes to the content.
Write more about your niche:
In addition to your web page content, having a blog page on your site can also help you rank for relevant terms and increase your search engine rankings. Start writing about specific topics that you target. Link these posts to relevant blog posts to help readers find additional information on the topic.
Metadata:
Each page contains a certain space between to insert metadata or certain information about the content of the page. It’s important to update and review your metadata as your site changes over time.
Title metadata: Title metadata is responsible for displaying page titles in the browser window and as headlines. It’s the most important metadata on your page.
Description metadata: Description metadata are text-based descriptions that search engines display to users along with the title. A good metadata often contains two sentences. While search engines may not use your meta descriptions, there is an option to help them.
Keyword metadata: Keyword metadata is rarely used to improve search engine rankings. However, if you know your keyword phrases, it doesn’t hurt to include them in your metadata.
Use high tags: Since search engines can’t read images, metadata helps you better understand the image so search can show it to users.
You have a link-worthy site:
An unbiased, content-rich and authoritative website helps attract links from other websites. It helps improve your SEO efforts.
You can also improve your credibility and authority by adding relevant links to your text.
Use descriptive links by linking keywords. This improves search engine optimization and adds value to your readers.
Optimize for mobile:
Always prioritize mobile responsiveness for an exceptional user experience on mobile phones and tablets. Always optimize media and images for faster loading on mobile devices. You can test mobile compatibility with tools like the Google Lighthouse Test Tool.
Use a clear structure for users and search engines.
Conclusion:
Quality content helps your brand build trust, engage users and encourage them to return. While off-page activities can get you quick results, content can build relationships and long-term growth. By focusing on creating relevant content, you can achieve results on this scale.
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