Lumar expands its website intelligence tools to include site speed metrics
NEW YORK
i
LONDON
,
April 16, 2024
/PRNewswire/ — Lumar, a leading SaaS provider in the website intelligence and technical SEO space, today announced the release of new site speed metrics to its
. The new metrics will help businesses identify, resolve and prevent costly website issues related to speed, load time, interactivity and user experience, increasing their potential to improve user engagement, conversion rates, search engine rankings and revenue generation.
The new site speed features expand Lumar’s capabilities as a critical multidisciplinary website intelligence solution for enterprise businesses. Lumar users can now streamline their website health workflows with a single platform that provides centralized and actionable information on technical SEO, website accessibility and site speed, all in one place.
Site Speed Metrics in Lumar: Key Features
Lumar’s site speed metrics will enable digital teams to quickly find, prioritize and resolve issues related to page load times, cumulative layout change (CLS), largest content paint (LCP), time total block rate (TBT) and other key page experience metrics. .
The new speed metrics can be used in three of Lumar’s core applications: Analyze, Monitor and Protect:
analyze
: Scan your entire website for site speed issues, prioritize effectively with detailed health scores, graphs, and dashboards, and drill down into every issue to understand exactly how to fix it with actionable data.
: Create customizable dashboards and alerts across all your domains or key site sections to track site speed issues over time and get quick notifications when new issues appear.
: Save time and money by identifying and preventing site speed issues on your staging website and preventing them from publishing with automated quality control tests.
Site Speed Metrics in Lumar: Use Cases by Team
Improving website speed has benefits for numerous business stakeholders:
For management and marketing leadership, improving website speed can ultimately lead to more sales and better customer satisfaction by removing unnecessary friction in the online customer experience. For SEO teams already using the Lumar platform, site speed metrics will help SEOs improve their websites’ Core Web Vitals, a search engine ranking factor that can contribute to improved search results organic Armed with deeper insights into site speed issues, Lumar provides all the information SEOs need to write better acceptance criteria for developer tickets and implement their solutions faster. For engineering and UX teams, Lumar’s site speed metrics can help alert team members to pages that load slowly, feature choppy layouts, or create other negative user experiences that require fixes by your team. Advanced sorting, filtering and segmentation controls in the platform can help these teams prioritize site speed issues based on expected business impact. Ultimately, improving these metrics will benefit the end user, providing better experiences across the web.
Expansion of the Lumar Platform
This expansion into new areas of technical website health optimization follows last year’s introduction of digital accessibility tools on the Lumar platform and further fulfills the company’s goal of providing a solution to ‘unified website optimization that helps align cross-functional digital teams working across numerous web disciplines. Providing a centralized resource for teams to manage the technical health and performance of their websites enables better cross-functional collaboration between SEO, developer, UX, marketing, accessibility and broader digital roles.
By adding site speed metrics to the platform, Lumar can now facilitate crucial transformations in how organizations deliver faster and better online experiences for their users.
In addition to Lumar’s built-in site speed, technical SEO and website accessibility metrics, the platform offers the flexibility to capture virtually any information from a page’s HTML. This means customers can engage the Lumar team to create metrics tailored for specific use cases.
At the launch of Lumar’s new site speed metrics, CEO
Panos Savopoulos
said:
“At Lumar, we know that the technical health of a website is as important as its content. Websites should be easy to find, easy to use and provide a great experience. Our goal is to launch new metrics of site speed within Lumar The platform is to further help organizations ensure that the technical foundations of their sites are strong and ready to drive real business results, equipping teams with truly actionable website insights across a wide range of of technical issues on a single platform”.
The Lumar team is already planning additional functionality to further strengthen their site’s speed offering, including incorporating data from the Chrome User Experience Report (CrUX), industry benchmarks and conversion data to further assist with issue prioritization.
The new site speed metrics build on the competitive advantages Lumar has established to deliver the fastest website crawler on the market and serve enterprise brands worldwide.
To learn more about Lumar’s new site speed metrics, get a demo of the platform at:
About Lumar:
Lumar offers a leading website intelligence platform for digital teams looking to improve their website’s technical health and organic search performance. Founded in 2010, Lumar has grown from a technical SEO solution to a full enterprise-scale website intelligence platform with a global customer base, powered by the ultra-fast proprietary website crawling technology of the company. With offices inside
New York
,
London
and Krakow, Lumar’s investors include Five Elms Capital and Beringea.
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