ChatGPT vs. Gemini for SEO tasks

Last year I quickly discovered how ChatGPT can improve search engine optimization. Google claims Gemini, its own AI tool, is more powerful.

So I tested Google’s claim, using Gemini for the same SEO tasks. I used the latest iterations of both platforms: ChatGPT4 and Gemini Advanced.

Here are my findings.

On-page optimization

My initial request:

My target keyword is “audio textbooks”. This is my article [URL]. Is it well optimized for this keyword?

ChatGPT listed what it considered:

I will review it:

The presence and use of “audio textbooks” in critical areas (title, headers, etc.). General content structure and readability. Relevant Linking Practices. Technical aspects such as mobile responsiveness and loading speed.

It then produced generic recommendations, indicating that it did not analyze the page. Here’s what I was offering for internal links (I put the text in bold):

Make sure to include some internal links to other relevant content on your site if not already

Gemini was even less helpful, stating:

I couldn’t tell from the article itself if it is optimized for the keyword. However, I can search the web and see if there are SEO best practices you can follow to improve your article.

I then pasted the entire article into Gemini’s post. It made no difference. Gemini was unable to analyze the content and instead provided routine SEO advice.

Content usefulness analysis

My next question:

Is my article helpful to someone looking for audio textbooks? How can I make it more useful?

Both responses have been worthwhile. ChatGPT provided missing ideas in my article, especially “Accessibility Features”.

Expand content: Includes detailed reviews of various platforms that offer audio textbooks, comparing features such as user experience, title availability, and subscription costs, if any.

User Guides: Provide step by step guides on how to access or download these audiobooks from the mentioned sites.

Accessibility features: Discuss accessibility options available for visually impaired or dyslexic users.

Gemini offered their own good idea:

The article could be more useful if it included a table comparing the different options, such as cost, textbook selection, and ease of use.

Interestingly, this time Gemini accessed my page. Although now I wonder if Gemini is blocked from doing direct SEO.

Gemini appeared to access the page when parsing the content.

Keyword research

My next question:

What additional keywords should I optimize this article for? List related keywords, synonyms, close concepts, etc. Explain why each keyword is a good idea for this context. Make a table of them.

Both platforms provided useful keywords and listed “free audiobooks” as the top suggestion. I have replicated both tables for this article.

Keyword (ChatGPT) Explanation (ChatGPT)

Free Audiobooks Broaden the appeal to users looking for free audio content, not limited to textbooks.

Educational audiobooks It is specifically aimed at users who are looking for audiobooks with educational content.

Audio Learning Resources Captures searches related to audio formats used for educational purposes.

Audiobook Apps for Students Reach a demographic using mobile apps specifically for educational audiobooks.

Downloadable Textbooks Appeal to users looking for textbooks in multiple formats, including audio.

Electronic Textbooks Take advantage of the market for electronic versions of textbooks, closely related to audio versions.

Textbook Alternatives Attract searches from users looking for different forms of learning materials beyond traditional books.

Study Aids Connect with users looking for educational support tools, including audio summaries.

Audiobook Reviews Caters to users deciding between different audiobook services based on reviews.

Accessible Learning Tools Focuses on inclusion, appealing to users who need accessible learning formats such as audio.

Keyword (Gemini)Reason for inclusion (Gemini)

free audiobooks Many users looking for audio textbooks may be cost-conscious and look for free options.

educational audiobooks This is a broader term that captures users looking for audiobooks for learning purposes, not just textbooks.

learning audiobooks Similar to “educational audiobooks”, but emphasizes the learning aspect.

audiotextbooksThis rewords the target keyword “audiotextbooks”, but it can be used in searches.

TTSAquest audiobooks aimed at users who may not be familiar with the term “text-to-speech” but are interested in this method.

read textbooks aloud. This is a more natural way that some users may describe what they are looking for.

E-books for dyslexic students This is a close concept that targets a specific audience (dyslexic students) who could benefit from audio textbooks.

audiobooks for the visually impaired Similar to “e-books for dyslexic students”, but aimed at users with visual impairments.

alternative formats for textbooks. This is a broader term that captures users looking for any alternative format to traditional textbooks, including audio.