All posts in SEO News

Google’s Gary Illyes answered whether switching web hosting platforms could have a negative result for rankings and SEO. It’s a reasonable question because migrating a site to a new web host involves multiple technical factors that can go wrong and have an immediate negative effect. What is involved in rehosting a website? Changing web hosts can be complicated, but if your site is just a regular WordPress site, migrating to a new host is relatively…

Page load speed, among other Core Web Vitals, is a well-known Google organic ranking factor. Although we have the PageSpeed ​​Insights tool, unfortunately it only works on one page at a time. The Universal Analytics Page Time report showed specific pages on your site that were slowest, allowing you to prioritize which pages to evaluate and optimize. The tool was especially useful if you have a large site with thousands of pages to analyze. Armed…

Page load speed, among other Core Web Vitals, is a well-known Google organic ranking factor. Although we have the PageSpeed ​​Insights tool, unfortunately it only works on one page at a time. The Universal Analytics Page Time report showed specific pages on your site that were slowest, allowing you to prioritize which pages to evaluate and optimize. The tool was especially useful if you have a large site with thousands of pages to analyze. Armed…

While Google’s Responsive Search Ads (RSA) have come a long way from the simple text ads of the past, there are still plenty of opportunities to optimize and take your PPC performance to new levels. We dive into seven proven strategies that can help you up your Google Responsive Search ad game. 1. Less is sometimes more We’re starting with a concept rather than a feature here, but just because you can add 15 headlines…

Have you ever found yourself in a situation where not everyone was on the same page? It happens often in the workplace and is usually caused by different expectations between stakeholders. Here are some ways to set and manage expectations for PPC clients and agency teams. Describe expectations during the sales process Setting expectations at the beginning of a project or client engagement is crucial to success. For advertising agencies, the time to set expectations…

For the original version of iTunes, click here. The Google March 2024 core update is still rolling out, almost 6 weeks ago, and we saw two ranking volatility changes, both mid-week and the previous weekend. Google’s Danny Sullivan got defensive about search quality and forum listings in search results. Google’s site reputation abuse spam policy will be combated both algorithmically and through manual actions. Google responded to The Verge by mocking its search rankings for…

Studies prove it loyal customers are responsible for as much as 65% of all brand purchases. In turbulent economic times, when consumers are becoming more wary of every penny they spend and brands are increasingly desperate to keep revenue flowing, loyalty programs play a critical role in fostering retention and the increase in spending. But creating a loyalty program that works isn’t easy, and it will certainly be a challenge in 2024, when customer priorities…

New content creation tools are constantly emerging that promise to streamline the process, improve quality, and drive more visitors to your website. One such tool is Dashword, which has gained popularity among content creators for its ability to optimize content for search engines (SEO). Dashword is a powerful tool that leverages artificial intelligence and machine learning algorithms to analyze search engine results and identify top performing content characteristics. By providing detailed insights and recommendations, Dashword…

Meta’s AI assistant, powered by the new Llama 3 model, will now incorporate real-time search results from Google and Bing. This integration marks a step forward in the capabilities of the AI ​​assistant and its potential impact on the search industry. You can access Meta AI on Facebook, Instagram, WhatsApp, Messenger, and the recently launched Meta.ai desktop experience. Google and Bing + Meta search Meta is integrating Google and Bing results directly into its AI…

Organic search traffic fluctuates. It’s never static due to Google algorithm updates, changes in the layout of search results, and competition. Fluctuations have been spectacular in 2024, the biggest in years. I have corresponded with many legitimate, non-spammy companies whose sites have lost a lot of traffic. Most don’t know why. Here’s how to identify pages with traffic losses and why. Search Console Google Search Console is the fastest way to identify pages that have…