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Best of SearchBot shows Search Engine Land’s SearchBot responses to requests submitted by readers. The language model is based on Search Engine Land content on top of ChatGPT. The editors of Search Engine Land selected this answer for its usefulness and supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with content from Search Engine Land. Here’s something someone asked me! After that how you…

According to Japan’s Fair Trade Commission (FTC), Google allegedly prevented Yahoo Japan from accessing crucial technology needed to generate targeted advertising revenue from mobile searches from 2015 to 2022. Google only changed its behavior after the FTC flagged the problems. Google then agreed to give Yahoo Japan access to keyword-targeted advertising technology, Bloomberg reported. Why we care. Any practice that may affect an advertiser’s choice or limit access to targeting technologies may result in increased…

Google’s Gary Illyes said on stage at the SERP conference last week that Google has taken steps to combat what some of us call parasitic SEO in the most recent update to Google’s algorithm. He was quoted as saying, “We’ve already done things against SEO Parasite; the recent update is proof of that.” Nikola Minkov posted this to X saying: “More from Gary Illyes, we’ve already done stuff against Parasite #SEO – the recent update…

Google’s John Mueller provided insight into why domain name migrations between multiple language versions of the same website turned out very differently even though the same process was followed for each of the three websites. Migration to different domain names The person who asked the question maintained three websites under three different country code top-level domains (ccTLDs). The ccTLDs were .fr (France), .be (Belgium) and .de (Germany). The project was a migration from one domain…

John Mueller of Google had another sentence, this one said, “keep in mind that SEO is not really about magic.” This was in response to trying to get SEOs to try to find some magic by using various HTML elements and therefore see some kind of SEO benefit to that “magic”. The original question Reddit was: I would like to place my H1 inside the first slide (it will always be the first slide) of…

Phone applications they are taking over the world. Both the statistics and our daily observations are proof of this. I have about 20 apps installed on my smartphone. And in 2024, almost 7 million people will have mobile devices. As we increasingly rely on our phones and apps for work, play, shopping and dating, it’s given rise to a new promotional battleground: app stores. App Search Optimization (ASO) explained. App Search Optimization (ASO) involves optimizing…

Anyone entering the field of search engine optimization is likely to encounter questionable tactics (also known as “black hat”), or toxins, as we call them in our Periodic Table of SEO Factors. These are shortcuts, or tricks, that might have been enough to guarantee a high ranking back in the days when engine methods were much less sophisticated. (They may even work now, at least until you get caught.) We recommend that you steer clear…

It’s no exaggeration to say that the marketing data landscape has changed quite a bit over the past couple of years. For one, the ways in which companies collect user data have been under the microscope, and the policies of apple i Google they force marketing data analytics changes across the board. In addition, customers are more thoughtful than ever about what information they are willing to share and how it is used. Finally, scalability…

Arfadia Digital Indonesia, a leading digital marketing agency, announces its comprehensive SEO services, offering innovative strategies and a customer-centric approach, to drive business success in the rapidly evolving digital landscape. Jakarta, Indonesia – April 23, 2024 — Arfadia has been known as a Digital marketing agency for decades for its excellence and dedication to helping businesses succeed in an ever-evolving digital world. Tessar Napitupulu started Arfadia in 2008 with the aim of bringing new ideas…

Artificial intelligence (AI) is transforming several fields, including search engine optimization (SEO). Companies like UPS and Duolingo are incorporating AI into their core operations. AI enhances SEO strategies, allowing businesses to significantly increase their visibility online. UPS has successfully used it to optimize delivery routes, improving efficiency and saving fuel. On the other hand, Duolingo has leveraged AI to provide users with a personalized language learning experience. AI is becoming a key component in business…