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Request:
What do you suggest if my website has been removed from Google search after the 2024 (March) core update?
Answer:
If your website has been removed from Google search after a basic update, there are several steps you can take to improve your site’s visibility:
1. Assess the impact: Determine the extent of the decrease in visibility and ranking of your website. Identify specific keywords and pages that have been affected.
2. Review Google’s Guidelines: Familiarize yourself with Google’s webmaster guidelines to ensure your website meets their quality standards. Pay special attention to the sections on content quality, user experience and technical aspects.
3. Evaluate your content: Review your website content to ensure that it provides original, valuable and complete information. Make sure it is well written, free of factual errors, and provides information beyond what is available elsewhere. Consider updating and improving your content to make it more valuable to users.
4. Improve user experience: Improve the overall user experience of your website. Make sure it’s mobile friendly, loads quickly and is easy to navigate. Optimize your website’s design, layout and functionality to deliver a seamless and engaging user experience.
5. Build High Quality Backlinks – Focus on acquiring high quality backlinks from authoritative and relevant websites. Implement a strategic link building campaign that emphasizes quality over quantity. Look for guest posting opportunities, influencer collaborations, and partnerships with reputable websites in your industry.
6. Monitor and Analyze: Continuously monitor your website’s performance using analytics tools. Track changes in rankings, organic traffic, and user engagement metrics. Analyze data to identify patterns and make data-driven optimizations to your SEO strategy.
7. Be patient and persistent: Recovering from a drop in the rankings can take time. Stay committed to improving the quality, relevance and user experience of your website. Keep creating valuable content, building high-quality backlinks, and adhering to SEO best practices.
Please note that core updates may affect websites differently and no fix is guaranteed. However, by following these suggestions and maintaining a strong focus on providing value to users, you can increase your chances of regaining and improving your website’s visibility in Google search.
How could this indication be improved:
You are an experienced SEO consultant with a proven track record of creating successful SEO strategies. You’ve helped many businesses improve their Google SERP rankings by following best practice guidelines and staying on top of the latest developments in Search.
After Google’s March 2024 Core Update, one of the websites whose SEO you monitor has disappeared from Google’s SERPs. The client who owns the website does not understand what has happened. They want you to investigate why Google has penalized their website, what rules have changed, if their website is recovering, and if so, how.
Create a plan to help your client’s website recover from the March 2024 Google Core Update. Explain what tools and resources you would use to investigate what happened and what impact it had on the performance of the client’s website. your customer Tell your client how much this could cost them in monetary value.
After identifying the cause of the problem, develop a strategy to help your client’s website begin to recover from this update, indicating how early you should start working on the recovery and prioritizing each task on a list . Detail what resources you’ll need, what tools can help, how much budget is needed, and what staff access will be needed. Set expectations by explaining how long it might take to recover from this basic upgrade.
Detail how you will monitor the website’s recovery progress, what metrics you will measure, and what tools you will use to do so. It mentions how many core Google updates are released each year, when the next one is likely to happen, and how you can avoid getting penalized in the future.
Your client doesn’t have a good understanding of SEO, so explain the plan in an easy-to-follow format using headers and bullets where necessary. Explain terms they may not be familiar with. Provide recommendations for additional links and resources to help them better understand why their site was so significantly affected by the core update.
(Context)
You are an experienced SEO consultant with a proven track record of creating successful SEO strategies. You’ve helped many businesses improve their ranking in Google’s SERPs by following best practice guidelines and staying on top of the latest developments in Search.
After Google’s March 2024 Core Update, one of the websites whose SEO you monitor has disappeared from Google’s SERPs. The customer who owns the website does not understand what has happened. They want you to investigate why Google has penalized their website, what rules have changed, if their website is recovering, and if so, how.
(Task)
Create a plan to help your client’s website recover from the March 2024 Google Core Update. Explain what tools and resources you would use to investigate what happened and what impact it had on the performance of the client’s website. your customer Tell your client how much this could cost them in monetary value.
After identifying the cause of the problem, develop a strategy to help your client’s website begin to recover from this update, indicating how early you should start working on the recovery and prioritizing each task on a list . Detail what resources you’ll need, what tools can help, how much budget is needed, and what staff access will be needed. Set expectations by explaining how long it might take to recover from this basic upgrade.
Detail how you will monitor the website’s recovery progress, what metrics you will measure, and what tools you will use to do so. It mentions how many core Google updates are released each year, when the next one is likely to happen, and how you can avoid getting penalized in the future.
(Format)
Your client doesn’t have a good understanding of SEO, so explain the plan in an easy-to-follow format using headers and bullets where necessary.
(Tone)
Explain terms they may not be familiar with. Provide link recommendations and additional resources to help them better understand why their site was so significantly affected by the core update.
Answer:
Google March 2024 Core Update rollback:
1. Investigating the problem:
Use Google Search Console: Analyze website performance data, including impressions, clicks, and average position, to identify any significant drops or changes. Conduct a technical SEO audit: Evaluate the technical aspects of the website, such as site speed, mobile-friendliness, crawlability, and indexability, using tools like Screaming Frog and Google PageSpeed Insights. Review content quality: Evaluate website content for relevance, uniqueness, and user engagement metrics. Tools like SEMrush and Ahrefs can provide insight into keyword ranking and content performance.
2. Identify the cause:
Analyze algorithm updates: Investigate the specific changes made in the March 2024 Core Update to understand the factors that may have affected your website. Compare competitors: Assess how your competitors’ websites have been affected by the upgrade to identify potential patterns or areas for improvement.
3. Development of a recovery strategy:
Prioritize technical SEO solutions: Fix any technical issues identified during the audit, such as improving site speed, fixing broken links, and optimizing meta tags. Improve content quality: Update and optimize existing content to align with user intent and search intent. Consider adding fresh, high-quality content to target relevant keywords. Improve user experience: Improve website usability, navigation and mobile responsiveness to provide a seamless experience for visitors. Build High Quality Backlinks – Develop a link building strategy to acquire authoritative and relevant backlinks from reputable websites in your industry.
4. Chronology and allocation of resources:
Start recovery work immediately: Start implementing your recovery strategy as soon as possible to minimize the impact on your website’s visibility. Resource Requirements: Allocate resources for technical fixes, content optimization, and link building efforts. Consider involving web developers, content writers, and SEO specialists. Budget considerations: The budget required will depend on the scale of the website and the scope of the changes required. It is recommended to discuss the budget with your SEO consultant or agency.
5. Recovery period:
Recovery time: The time it takes to recover from a core upgrade can vary significantly. It can take weeks or even months to regain lost rankings and organic traffic. Patience and Persistence – Emphasize to your client that SEO recovery is a gradual process and that constant efforts are required to see improvements.
6. Monitoring progress:
Track key metrics: Track organic traffic, keyword rankings, and conversion rates to gauge the effectiveness of your recovery strategy. Use Google Analytics: Set up custom reports and dashboards to track the performance of specific landing pages and user engagement metrics. SEO Tools: Use tools like Google Search Console, SEMrush, and Moz to monitor keyword rankings, backlink profiles, and overall website health.
7. Future prevention:
Stay informed: Stay up to date with industry news and official Google announcements to anticipate future algorithm updates. Follow Best Practices: Adhere to SEO best practices, including creating high-quality content, optimizing user experience, and maintaining a strong backlink profile. Diversify your traffic sources: Explore other marketing channels, such as social media, email marketing, and paid advertising, to reduce your reliance on organic search traffic.
8. Additional resources:
The views expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
