All posts in SEO News

Dynamic Product Ads, the newest addition to Reddit’s shopping suite, is rolling out to public beta. This solution allows you to reach potential customers as they research, discuss and decide what to buy. Why we care Reddit is already benefiting from additional visibility from Google Search, which means Reddit is likely to get more organic traffic than ever before, including product searches. Reddit says dynamic product ads generated 1.9x higher return on ad spend (ROAS)…

Having a strong online presence has become essential for businesses to succeed. An effective way to achieve this is to use search engine optimization (SEO) tools that help your website appear higher in search engine results, especially Google. SurferSEO is a cloud-based tool designed to help digital marketers, SEO experts and content creators optimize their content and improve their search engine rankings. It uses data-driven analytics to provide valuable insights and recommendations that align content…

Do you want practical tips on how to rank first in Brazil to increase your click-through rate and attract eyes to your website? In the competitive gaming industry, a strong online presence is essential to success. With the focus on Brazil and its ever-evolving regulations, more and more operators are looking to enter the market. And it’s no wonder why, with reports showing that annual gambling revenue will reach $5 billion with 102 million active…

Want to improve your PPC lead generation efforts? Consider focusing on customers who are ready to buy from you right now—your competitor’s most unhappy customers. This article reveals actionable strategies for identifying and targeting three key groups through search campaigns: Customers who are actively looking to switch providers. Customers attempting to cancel services. Customers looking for help or support. By understanding these leads’ search intent signals, you can precisely reach the most interesting leads ready…

In the competitive landscape of online marketing, ranking high in search engine results is crucial to driving traffic, increasing visibility and ultimately generating leads and conversions. To improve website ranking in Google and Bing search results, digital marketers often leverage various SEO tools and strategies. However, many of these tools require the use of proxies to work effectively. In this article, we’ll explore how proxies can improve your digital SEO strategy and why rotating proxies,…

The topic of using hyphens in domain names is one of the oldest SEO topics we have in this space. Heck, back in 2004, SEOs said there was a specific Google ranking algorithm that filtered out hyphenated domains (Google didn’t, by the way). More recently, Google’s John Mueller said he wasn’t a fan of hyphenated domain names for keywords. But at the same time, he recently said that hyphens in domain names are not a…

Google’s Gary Illyes said on stage at the SERP conference last week that there is no way Google will change how the 301 redirect signal works for SEO or search rankings. Gary added that it is a very reliable signal. Nikola Minkov quoted Gary Illyes as saying, “It’s a very reliable signal, and there’s no way to change that signal,” when asked if a broken 301 redirect is a myth. I’m honestly not sure about…

Google search ad spending in the US increased 17% year-over-year in Q1 2024. Click growth continued to decline, reaching 4% year-over-year (compared to 8% in Q4 2023). Cost per click continues to rise: up 13% year-over-year (compared to a 9% year-over-year increase in 4Q 2023). CPC increase. This was most affected overall by an increase in CPC for Shopping ads (both standard and PMax). CPC increased 13%, a big jump from the 6% year-over-year increase…

Google’s John Mueller said that link good practices The SEO documentation on their website remains “good guidelines” for both SEO and general “accessibility and UX reasons.” The guidelines are only about 14 months old, so they are recent. The question was specific to the anchor text section, where the person asking the question wrote, “I was wondering how true this is today (the anchor text bit). I found that personally while writing I tend to…