Having a strong online presence has become essential for businesses to succeed. An effective way to achieve this is to use search engine optimization (SEO) tools that help your website appear higher in search engine results, especially Google.
SurferSEO is a cloud-based tool designed to help digital marketers, SEO experts and content creators optimize their content and improve their search engine rankings. It uses data-driven analytics to provide valuable insights and recommendations that align content strategies with SEO best practices. In this article, you will learn more about SurferSEO and determine if it might be the right solution for your business.
Characteristics
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SurferSEO allows you to analyze your content and make the necessary tweaks to ensure it ranks well in search results, increasing your visibility among your desired audience.
A highlight of SurferSEO is its content editor tool, a resource for businesses looking to improve their SEO efforts. This tool provides an analysis of your content and recommends optimal keyword usage, content length, and article structure by examining the best performing pages in your industry. This tool ensures that your content stands out in search results and becomes more visible to your target audience.
Also, a key element to SEO success is understanding your competitors and the search engine results page (SERP) landscape. SurferSEO’s SERP analysis tool provides information about the pages that are currently ranking for your target keywords, describing their content strategies, backlink profiles, and other essential SEO metrics. With this information, you can compare your content with competitors’ strategies. Adjust your tactics accordingly to increase your likelihood of achieving rankings in search results.
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In addition to these features, SurferSEO offers a keyword research tool that identifies keywords and assesses their relevance, potential traffic, and competitiveness. This helps you select the keywords to focus on and increases your chances of SEO success.
Additionally, the audit tool provided by SurferSEO thoroughly evaluates your web page based on factors to identify any issues that are preventing your page from ranking higher in search results. This tool provides recommendations for on-page optimization, such as speed improvements, structural modifications, and more.
In addition to the premium tools mentioned above, SurferSEO features two absolutely free and equally beneficial tools. The first is the Chrome Keyword Browser Web Extension which allows you to perform searches in your browser and see search volume data along with a full list of keyword suggestions combined with their scores and search volume . The second free tool is an AI-powered article outline generator designed to help you create SEO content based on your needs. This tool can streamline brainstorming sessions, research activities, and writing tasks and save time.
How does SurferSEO use AI?
AI plays an important role in SurferSEO that extends beyond the AI text generator. In addition, Surfer AI analyzes top-level content for your target keywords. It then uses this analysis and natural language processing (NLP) to generate content outlines, suggest headings, and write search engine-optimized drafts.
Plus, Surfer AI goes beyond content drafting. It analyzes your existing content or drafts and offers suggestions to improve its SEO performance. This can include optimizing content length and keyword density, and making sure you cover topics of interest to users searching for your target keywords.
In essence, SurferSEO AI acts as an assistant that helps you create informative content that is likely to rank well in search results.
Installation, configuration and compatibility
SurferSEO can be accessed through any web browser on any device. You must create a SurferSEO account and log in to use the tool. In addition to the Chrome keyword extension, SurferSEO offers a paid plugin for WordPress. This plugin offers comprehensive SEO features such as content planning, on-page optimization, and content auditing tools.
To install the SurferSEO plugin on your WordPress website, login to your WordPress admin panel, go to the plugins section and search for “Surfer”. Then follow the on-screen instructions to install and activate the plugin.
There are also integrations for Jasper, Google Docs and Contentful.
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Whether you’re a beginner or an advanced user, the company offers a variety of tools to help you and your team maximize SurferSEO’s capabilities.
First, the company offers an extensive knowledge base that covers all aspects of SurferSEO’s features and functions. This resource is an excellent starting point for beginners as it explains how to use the tool. It’s also an excellent resource for advanced users, allowing them to quickly find answers to specific questions they may have.
Second, the company has a fast-growing community group, which is a great resource for users to connect. It’s a place to ask questions, share advice and learn from others’ experiences. The community group is a great place to connect with other professionals in your industry and learn about how they use SurferSEO.
Third, the company blog offers a wealth of information on SEO, keyword research, and content optimization. The blog is regularly updated with new articles and tips, making it an excellent resource for keeping up with the latest trends and best practices.
Finally, the best tool to learn how to use SurferSEO is Surfer Academy. This resource offers both onboarding training tools and continuing education programs. Onboarding training tools provide a step-by-step guide on how to use SurferSEO, while ongoing training programs help users stay up to date with the latest features and functions.
As you can see, the company offers a wide range of resources to help you and your team get the most out of SurferSEO. Whether you’re a beginner or an advanced user, these resources will provide you with the knowledge and support you need to succeed.
Plans and prices
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Unlike other SEO optimization tools we’ve reviewed, SurferSEO is very open about what it charges for its services. Prices are prominently displayed on the SurferSEO website. The Essential package is priced at $89 per month and is suitable for small business owners and freelancers. This package allows two team members to optimize up to 30 articles per month using the SurferSEO content editor and includes a keyword research tool. Plus, you get beta access to ten auto-optimization runs, helping you improve your existing content with just one click and rank higher in SERPs.
For $129 per month, you can write and optimize up to 100 articles per month, receive audit and keyword research access, and 20 auto-optimization runs for up to five team members. The $219/month Scale AI plan is also for up to five team members and includes 100 monthly articles, 40 auto-optimization runs, audits, keyword research, and custom onboarding. Custom plans are also available for large agencies and marketing teams.
Setting up a free SurferSEO account takes about a minute. You can get started right away using the content editor or keyword research. One-week free trials do not include access to the company audit tool or SERP analyzer. After the trial, you can close your account or choose from three SurferSEO packages.
SurferSEO often offers special promotions for new customers. For example, at the time of writing, it was offering three-month discounts on all of its plans.
Final sentence
When you search for SEO optimization tools, you will notice that they are similar. All are equipped with keyword research tools and content editors, and many now incorporate AI technology. However, some, like SurferSEO, go further by offering additional features such as audio tools and a SERF analyzer.
If you’re looking for a comprehensive SEO optimization tool, SurferSEO is a reassuring choice. It offers a seamless setup process, is available at different price points, and is enriched with a growing list of AI-based features, which are increasingly vital in the industry. It also offers a wide range of training tools, including a blog, a knowledge base, a private SurferSEO community, and live Surfer Academy training.
By providing detailed information and clear guidance, SurferSEO enables marketers to effectively optimize their content and compete successfully in search engine rankings. Whether you’re a seasoned SEO professional or just starting out, integrating SurferSEO into your SEO strategy could significantly improve your online presence and drive more organic traffic to your site.
