Dynamic Product Ads, the newest addition to Reddit’s shopping suite, is rolling out to public beta.
This solution allows you to reach potential customers as they research, discuss and decide what to buy.
Why we care Reddit is already benefiting from additional visibility from Google Search, which means Reddit is likely to get more organic traffic than ever before, including product searches. Reddit says dynamic product ads generated 1.9x higher return on ad spend (ROAS) compared to conversion goal campaigns, based on Q1 test results.
How it works: Dynamic Product Ads combine buying signals with machine learning and advertiser product catalogs.
This combination will work to serve up the most relevant products to turn high user intent into action by connecting people to the products they’re looking for when they’re looking for them, Reddit said.
Key features Here’s what Reddit advertisers can expect:
Instant campaign creation as ads are automatically populated in real-time with the latest images, prices and product images from an advertiser’s catalog.
Two new targeting options:
Retargeting: Ads are served to people based on products they’ve previously interacted with on the advertiser’s site.
Prospecting: Ads are served for the most relevant products based on what people interact with on Reddit or on advertiser sites.
Support throughout the purchase process with the placement of feeds and conversations and ads in image or carousel format to reach Reddit users in the mindset of discovery, consideration or decision making.
Available now in public beta: Dynamic Product Ads are available to all Reddit advertisers globally. English, German, Spanish, French, Italian and Portuguese languages are supported by Reddit Ads Manager.
