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Digital performance marketing agency Tug has opened an office in New York. The agency plans to help US clients with their overseas marketing requirements and has hired three staff in New York, in addition to its 20-person Toronto office. Tug manages the global business for legal software provider Leap and works with Intuit, the software producer behind QuickBooks, Air Miles, WWF and Mary Brown’s Chicken. The independent performance agency has offices in London, Sydney, Berlin,…

Social media bots may represent only a fraction of an app’s total users, but it turns out they may be generating more content than we thought. While media agencies find bot content worrisome, some say it won’t become a higher priority until both platforms and advertisers sound the alarm. At the same time, companies and media agencies are employing artificial intelligence and developing broader social strategies to ensure brand safety, as bot content becomes more…

AUSTIN, Texas and NEW YORK–(BUSINESS WIRE)–September 27, 2022– The Next Practices Group (NPG) announced that Matchfire will join its network of companies to build a new, full-service brand purpose group with an offering that aligns with the growing needs of clients in the corporate, non-profit and startup sectors. Matchfire is a purpose-driven brand design and digital marketing agency that works with emerging and established brands and organizations to activate engagement and inspire meaningful change by…

These deepfake videos are already being used to cause trouble for public figures. Celebrities, high government officials, acquaintances corporate figures, and others who have lots of high-resolution images and videos online are the easiest to target. we see it social engineering scams using their faces and voices are already proliferating. Given the tools and deepfake technology available, we can expect to see even more attacks and scams aimed at manipulating victims through voice and video…

When it comes to search engine optimization (SEO), Brittany Murphy has some important advice: Use your company’s most popular FAQs to build your marketing strategy. “These are questions that clients who want to work with you ask you and don’t find online,” says Murphy, chief marketing officer of One Thing Marketing. “That’s the whole point of SEO; to be there when they’re looking.” In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll talks with…

Autoshop Solutions, a leading automotive service-based digital marketing agency, today announced that Autoshop Solutions Vice President of Revenue Tony Mercury and Mechanic Advisor Chief Revenue Officer Gregg Rainville will be presenting at the ‘ASTE (Automotive Service and Technology Expo) 2022 in 2022. Cary, NC on October 1, 2022 at 2:30 p.m. His class, titled: Understanding the Marketing Lifecycle, will cover current best practices for finding new customers and how to keep them happy. “We are…