AUSTIN, Texas and NEW YORK–(BUSINESS WIRE)–September 27, 2022–
The Next Practices Group (NPG) announced that Matchfire will join its network of companies to build a new, full-service brand purpose group with an offering that aligns with the growing needs of clients in the corporate, non-profit and startup sectors.
Matchfire is a purpose-driven brand design and digital marketing agency that works with emerging and established brands and organizations to activate engagement and inspire meaningful change by combining data analysis with creative solutions.
“Our clients are looking for more sophisticated and purpose-driven marketing strategy and solutions,” said Chris Foster, global CEO of The next practice and Matchfire’s main partner. “Matchfire’s design and digital experience will help us deliver a triple play of growth through analytics, creativity and purpose.”
Matchfire was founded in 2006 in San Luis Obispo, California and has since expanded to New York City and Dallas. The agency has experience with clients such as MARS, Salesforce, CARE International, LG, American Airlines and the United Nations Development Programme. Matchfire is also a founding member of purposewerxa global collective of founder-led companies committed to driving business and social impact at scale.
“Brand purpose is built into our DNA, which is why our team’s passion for helping organizations find and communicate their purpose translates into measurable long-term success,” said Brian Powell, Managing Partner by Matchfire. “We’re excited to join a group whose values align with ours and help steer purpose marketing into its next phase, regenerative business, where businesses recover, not just do less bad”.
NPG will combine its brand purpose work into a group that includes Matchfire, ChangeX, Bliss Impact, Games for Good and a new ESG analytics offering launching in the fall. Brian Powell will remain a partner at Matchfire and take on the role of managing partner of NPG, Purpose.
“The Bliss Group is excited to work with Matchfire to deliver expanded Bliss Impact capabilities and better serve purpose-driven clients,” said Cortney Stapleton, founder and managing partner of The Bliss Group, member of NPG and purposewerx. “We are proud to invest in the future of this agency as our leadership continues to build and support businesses that help organizations drive their business and make positive contributions to our world.”
About the Upcoming Internship Group
The Next Practices Group (NPG) is a founder-driven network of companies with 180 team members who work together to solve problems and use proprietary analytics and media models to craft the right solution for each client. Companies in the network specialize in communications, marketing, public affairs, security, software, analytics, brand purpose, digital transformation and PESO digital media. For more information, visit https://nextpracticegroup.com/.
About Matchfire
Matchfire is a purpose-driven brand design and digital marketing agency that combines data analysis and creative expertise to deliver the best solution. As promised. Every time. Whether you’re emerging or established, newly funded or not-for-profit, we’re making a deeper commitment to change attitudes and actions. Offices in New York City, Dallas and San Luis Obispo. For more information, visit www.matchfire.com.
View the activated source version businesswire.com:https://www.businesswire.com/news/home/20220927005404/ca/
CONTACT: Media:
Marisha Chinsky
The Bliss Group
917-865-5791
mchinsky@theblissgrp.com
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SOURCE: The Next Practices Group
Copyright Business Wire 2022.
PUB: 27/09/2022 09:00/DISC: 27/09/2022 09:03
Copyright Business Wire 2022.
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