New insights from Google, about this image and AI-generated image tags
Google announced some new features to the existing Google Search at I/O, in addition to the new generative Google Search experience. These new features include perspectives, about this image, and AI-generated image tags. perspectives Google added a new perspective filter that allows searchers to filter their search results to show video, blog, and forum results. These results aim to show people a “lived experience” in their search queries, Liz Reid, Google’s vice president of search,…
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Google is rolling out new features to improve image verification
In an age where misinformation is a global concern, Google is improving its search capabilities by introducing two features to improve information and visual literacy. A 2022 Poynter study revealed that 62% of people believe they encounter misinformation on a daily or weekly basis, highlighting the urgent need for effective tools to identify and counter misinformation. As digital content creators continue to leverage AI to produce images, these features will allow users to assess the…
Read More »Wix breaks new ground with the launch of Wix Headless
In a bold move to empower developers, Wix has launched Wix Headless. This new offering makes it easy to seamlessly integrate Wix’s robust business solutions across platforms and devices. Wix Headless: A New Era of Integration and Flexibility Wix Headless was conceptualized to provide developers with the tools they need to implement Wix business solutions through its composable APIs and SDKs. With this new offering, developers can now integrate Wix solutions such as e-commerce, bookings,…
Read More »6 Ways to Use ChatGPT for Amazon Marketing
ChatGPT, and its many use cases, has been extensively covered in recent months. It can be used for writing (from essays and poems to blog posts and even music), coding and debugging, translating text, finding datasets, answering complex questions, solving math equations, and more. As with all new technologies, there are pros and cons to the AI chatbot. At its core, ChatGPT remains a machine that lacks knowledge and is incapable of nuance, thought, and…
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Top Loyalty Management Software Solutions: Forrester Report
How do you measure the effectiveness of your loyalty management system? The Forrester wave Loyalty Technology Solutions, 1Q 2023 The report is here with an answer. Collection of the industry leading vendors of loyalty technology solutions, this report shows us which suppliers are most important. What are the main criteria by which Forrester evaluated its participants? And what can this report teach us about the characteristics of the leading loyalty software vendors? Let’s dive into…
Read More »How Google’s Hreflang x-default improves website navigation
Google is remembering website owners and SEO professionals on the benefits of using the hreflang x default, an underutilized feature that can improve user experience. The x-default hreflang value helps direct users to the appropriate language and region-neutral URL when the site does not support their preferred language and region. This feature can improve URL discovery, increase conversions, and better serve your audience. The role of Hreflang x-default in the user experience Hreflang x-default is…
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CDPs prevent your data from draining
Customer data platforms (CDPs) are here to stay and have become an essential element of the martech stack. MarTech Intelligence’s latest report, Customer Data Platforms: A Marketer’s Guide, found that interest in CDPs increased by 32% last year. Many respondents listed CDPs as a high-priority technology investment. However, according to Forrester, nearly 90% of marketers say their CDP doesn’t meet their needs. So where do we go from here? Sign up and attend “Data down…
Read More »Google Where to protect anchor text signal from spam site influence
In a Google SEO office hours session, Google’s Duy Nguyen from the Search Quality team answered a question about links to spammy sites and how it relates to trust. It was interesting how the Googler said they protected the anchor text signal. It is not something that is commonly discussed. Building trust with Google is an important consideration for many publishers and SEOs. There is the idea that “trust” will help a site get indexed…
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Amazon is working on AI tools to generate videos, images for advertisers
Amazon advertisers will soon be able to gain the ability to create AI-generated image and video assets for use in ad campaigns. The company has confirmed that it is now building a team to provide these tools, The Information reported. There is no estimated timeline for when it will be available. Why we care The ability to natively create image and video assets could help Amazon advertisers improve their listings, resulting in more sales and…
Read More »LinkedIn announces a change in global strategy, resulting in job cuts
In a recent internal email from LinkedIn CEO Ryan Roslansky, sweeping changes were announced, eliminating hundreds of roles. The adjustments, which are expected to affect China’s global business organization and strategy, are summarized below: A total of 716 positions will be affected by the restructuring efforts. LinkedIn is reorienting its Global Business Organization (GBO) to improve growth and agility. The company plans to realign how work is done, integrating teams more closely to better support…
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