Google announced some new features to the existing Google Search at I/O, in addition to the new generative Google Search experience. These new features include perspectives, about this image, and AI-generated image tags.
perspectives
Google added a new perspective filter that allows searchers to filter their search results to show video, blog, and forum results. These results aim to show people a “lived experience” in their search queries, Liz Reid, Google’s vice president of search, told Search Engine Land.
Searchers want to see answers from people who share their own personal perspectives and those answers are provided in a user interface that is more user-friendly and useful for the younger searcher.
How the prospects look. Here’s a screenshot of Outlook in action:
When you tap the Insights filter, you’ll see more videos, images, and long and short written posts that people have shared on discussion boards, Q&A sites, and social media platforms, Google explained.
Google will also show more details about the creators of this content, such as their name, profile picture or information about the popularity of their content.
We looked at Google’s test perspectives early on, but these two examples are different from what we cover here. i saw this try last week. Google said this will be rolled out in the “coming weeks”.
About this image
Just like Google has About This Result for regular text-based search results, Google is launching “About This Image”. Information about this image will show you when the image and similar images were first indexed by Google, where the image may have appeared first, and where else you may see the image, such as in news, social sites, or other sites.
This is launch in US English search results.
What about this picture? Here’s a screenshot of this feature in action:
AI generated image tags
Google is also rolling out new markup for site owners to label their images as AI-generated.
This will be a new metadata tag and will need to be added manually by site owners and editors. In image search results, Google will show if an image was generated using AI.
Google is not labeling images as AI-generated algorithmically, as Google “isn’t there yet” to detect whether an image was generated by a machine versus a human. Therefore, Google trusts image creators to use this metadata tag.
Also, this markup will only work for images, not AI-generated text.
how it looks Here is a screenshot of what this looks like for an image created by Midjourney. It says “Image self-labeled as AI generated.”
techniques Google told us that the markup for the AI-generated self-tag will be based on technical standards of IPTC. It will be similar to how Google Images already shows certain information based on image metadata.
Why we care
These new user interface changes may affect your site’s traffic and visibility. So stay tuned to see if your site appears with some or all of these results or not.
More coverage. To learn more about what Google announced today at I/O on Search, check out our accompanying shorter stories:
[ad_2]
Source link
