Amazon advertisers will soon be able to gain the ability to create AI-generated image and video assets for use in ad campaigns.
The company has confirmed that it is now building a team to provide these tools, The Information reported. There is no estimated timeline for when it will be available.
Why we care The ability to natively create image and video assets could help Amazon advertisers improve their listings, resulting in more sales and higher ROI on the platform.
Amazon is diversifying its growing advertising business. Amazon’s advertising is expected to generate $38 billion in revenue by 2022. Its biggest offering is allowing merchants to gain greater visibility in search results. Other Amazon advertising efforts include:
Video ads on Freevee, its streaming video service, and Thursday Night Football on Prime Video. Audio ads on Amazon Music. Digital ads in Amazon Fresh grocery stores.
Join the AI arms race. Elsewhere, Google plans to bring generative AI to Google Ads and has already been testing a way to do so create RSA with AI. And Microsoft continues to test ads on the New Bing.
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About the author
Danny Goodwin has been the editor-in-chief of Search Engine Land & Search Marketing Expo – SMX since 2022. He joined Search Engine Land in 2022 as a senior editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s Subject Matter Expert (SME) program. Also helps schedule US SMX events. Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He was previously executive editor of Search Engine Journal (2017-2022), editor-in-chief of Momentology (2014-2016), and editor from Search. Engine Watch (from 2007 to 2014). He has spoken at numerous major search conferences and virtual events, and has brought his expertise to bear in a wide range of publications and podcasts.
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