Customer data platforms (CDPs) are here to stay and have become an essential element of the martech stack.
MarTech Intelligence’s latest report, Customer Data Platforms: A Marketer’s Guide, found that interest in CDPs increased by 32% last year. Many respondents listed CDPs as a high-priority technology investment. However, according to Forrester, nearly 90% of marketers say their CDP doesn’t meet their needs.
So where do we go from here?
Sign up and attend “Data down the drain? CDPs add value to an underutilized asset. presented by BlueConic.
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About the author
Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of publishing/content marketing experience, Cynthia’s experience spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia is from Queens, NY and earned her BA and MBA from the University of St. John.
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