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Meta has unveiled the AI ​​Sandbox, which will bring generative AI to its advertisers. Meta’s three new generative AI features. Selected Meta advertisers can now create text variations, generate images from requests, and adjust the size of images, all with the ultimate goal of making ads more engaging. Variation of the text. Simply enter your ad copy and Meta will suggest several ad copy variations for you to try. You can click to decide whether…

Despite getting the jump on Google when it launched the new Bing, with its own generative search experience powered by GPT-4, the data shows that Microsoft has failed to gain market share. In fact, if StatCounter’s latest numbers are directionally accurate, it looks like Bing really is losing market share in Google. Why we care It would be nice to live in a world where we didn’t have to rely so much on Google. It…

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior. However, adapting to these changes is not simple, as each generation has unique needs, values ​​and expectations that brands must take into account when developing marketing strategies. Join Zeta Global’s marketing experts as they reveal extensive research and insights into the latest consumer trends. Sign…

“Ad blockers are not allowed on YouTube.” This is the message YouTube may show to some users using ad blockers. It’s part of what appears to be a small experiment the platform is running. Why we care In theory, this could mean more views for YouTube ads. The question is whether these users will be receptive to YouTube ads at all: they may simply opt out of watching a video or, more drastically, opt out…

With Google dominating the search engine market share, it’s no wonder that every business wants to appear on their search engine results pages as much as possible. But small and medium-sized businesses need a well-designed strategy to compete with large corporations. Pursuing both SEO and PPC can maximize visibility in search results, making the playing field a little more even. While many marketers understand that SEO and SEM work best together, the relationship between organic…

Struggling to rank for featured snippets and missing out on valuable traffic? I used to spend countless hours trying to optimize my content, making educated guesses about how to win those elusive featured snippets. The process was very time consuming and very successful. Now I can leverage ChatGPT, including their SEO understanding and exceptional writing skills, to generate near-perfect optimized snippets, saving me time and increasing my traffic. Here, I’ll share my seven-step process for…

It’s time to rethink how we approach backlinks. In this article, I’ll explain what link earning is, why it’s essential, and the types of results you can generate. Link Earning: What it is and how it differs from link building I have been building links for over 20 years and I can tell you it has never been easier. From shotgun outreach to writing guest posts. As an industry, we’ve been repeating the same approaches…

Google announced that it will retire a core web vitals metric and replace it with a newer one that more accurately represents the user experience. The new metric is called Engagement with Next Paint and has been promoted from experimental to pending status. Google announced: “As of today, INP is no longer experimental and will be considered a pending Core Web Vital metric. This is a new designation to indicate that INP has demonstrated readiness…