Meta has unveiled the AI Sandbox, which will bring generative AI to its advertisers.
Meta’s three new generative AI features. Selected Meta advertisers can now create text variations, generate images from requests, and adjust the size of images, all with the ultimate goal of making ads more engaging.
Variation of the text. Simply enter your ad copy and Meta will suggest several ad copy variations for you to try. You can click to decide whether the suggestions are “Not great” or “Looks good”.
How it looks:
Generation of funds. You can use text prompts to describe the look or style of background you want. This would allow you to test multiple images and test their impact on performance.
Outcrop of the image. This tool will allow you to adjust your assets to fit different aspect ratios on Facebook and Instagram surfaces (eg stories, reels).
Why we care These generative AI tools could improve your Facebook advertising performance and save you time. But as with any tool, it will be important to test and monitor the outputs, as we all know that generative AI is far from perfect.
More access in July. These new generative AI features are only available to a small group of advertisers. This will change in July, which is when Meta said will expand access to more advertisers.
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