With Google dominating the search engine market share, it’s no wonder that every business wants to appear on their search engine results pages as much as possible. But small and medium-sized businesses need a well-designed strategy to compete with large corporations. Pursuing both SEO and PPC can maximize visibility in search results, making the playing field a little more even.
While many marketers understand that SEO and SEM work best together, the relationship between organic and paid search is complex and can have significant consequences for your success in the SERPs. this white paper from Semify offers practical information on how to win in both categories by exploring the relationship between SEO and PPC. It explains how organic search results affect ad click performance and how to leverage your PPC success to inform your SEO strategy.
Visit Digital Marketing Depot to download Getting the Most Out of Your Marketing: The Interaction Between Organic and Paid Google Search and learn to win in both categories.
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Digital Marketing Repository is the resource center for digital marketing strategies and tactics. Powered by Third Door Media, Digital Marketing Depot features a robust library of hosted white papers, eBooks, original research, and webinars on a wide range of digital marketing topics, from advertising, analytics, data and content management, to Email Marketing, SEO and PPC Campaign Management and more. Visit us at http://digitalmarketingdepot.com.
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