Google SEO Best Practices for News Websites
Google search advocates Daniel Waisberg and Cherry Prommawin recently shared valuable insights in a video about best practices for news websites. Google aims to help news organizations increase the visibility of their content and generate more traffic. Here’s what the Search Advocate team advises to get a more substantial presence on the search and news surfaces. Screenshot from: YouTube.com/GoogleSearchCentral, May 2023. Where news appears on Google Waisberg and Prommawin begin the video by explaining how…
Read More »Bing Chat introduces 4 updates
Bing announced a series of updates to its AI-powered chatbot experience. These updates include: Images in chat: Bing can provide image answers to your queries. Topic-optimized answers: Bing has improved the way it presents information for topics like shopping, weather, finance, and cars, making it easier for users to compare and understand information. Improved copy and paste: Bing Chat now allows for a smoother process when copying code or other blocks of formatted text. Improved…
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Data Makes a Difference: Episode One
What do craft beer, food delivery and B2B buyers have in common? A call for more personalization due to younger, digitally native shoppers. These topics are explored in episode one of The MarTech Podcast series: Data Makes the Difference. Sponsored by: Kim Davis, Editorial Director, MarTech, and Chris Garza, Regional Vice President, Field and Inside Sales, Dun & Bradstreet, discuss how the buyer’s journey has transformed significantly in recent years, forcing marketers/salespeople to reach customers…
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ChatGPT plugins and web browsing beta release for Plus users
OpenAI announced the latest version of ChatGPT, including the beta release of web browsing and 70 amazing plugins for ChatGPT Plus users. This release pushes the AI platform to new heights, transforming the tasks users can perform with ChatGPT. From entertainment and shopping to job searches and weather forecasts, these experimental features are ready to revolutionize the user experience, bringing a wealth of possibilities to your chat interface. As we move into this new era…
Read More »Meta announces AI-powered tools to streamline advertising processes
In another move by Big Tech to redefine digital advertising with artificial intelligence (AI), Meta announced several AI-powered tools to improve business performance and streamline advertising processes. From the AI Sandbox to updated features in the Meta Advantage suite, these innovations promise to catapult online advertising into a new era. Meta’s latest offerings offer an intriguing glimpse into the future of marketing with generative AI. Sandbox AI by Meta The first part of announcement covered…
Read More »The latest jobs in search marketing
Want to take the next step in your next search marketing career? Below you’ll find new brand and agency jobs in SEO, PPC and digital marketing, as well as positions we’ve shared in previous weeks that are still open. New jobs in SEO, PPC and digital marketing SEO Analyst, Checkr (New York, NY/Hybrid) You are: $72,000 to $150,000 (annually) Analyze our SEO performance to determine strategic projects and initiatives to drive organic growth. Lead our…
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LinkedIn starts filtering the connection, has followers
Has your list of followers on LinkedIn changed? If so, that’s because LinkedIn said it is now removing “hibernating” and “restricted” accounts from all members’ connection and follower counts and will continue to do so regularly from now on. New help documentation. LinkedIn has added new Restricted and hibernating account filtering Help documentation. It explains: “In order to better support LinkedIn members and contributors with more reliable engagement and reach information, restricted and hibernating accounts…
Read More »Elon Musk appoints the new CEO of Twitter: Linda Yaccarino
Elon Musk announced today that Linda Yaccarino will be the next CEO of Twitter. the ad moss he tweeted the news, adding that Yaccarino would “primarily focus on business operations.” Musk will focus on product design and new technologies. Musk added: “We look forward to working with Linda to transform this platform into X, the app for everything.” Twitter is technically no longer a company. It is officially known as X Corp. But we still…
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Bing Chat gets image replies with knowledge cards and optimized replies
Microsoft announced a number of new features being added to Bing Chat this week, including images within replies, optimized knowledge replies and more. “Some of these features may appear temporarily in your Bing chat experience while we experiment with them,” the Bing team said. he wrote. let’s dig Image of answers with knowledge cards. Bing Chat has become more visual, but now, some of these images can enable you to activate knowledge cards. “Click on…
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Google deploys a related topic filter in desktop search results
Google is now rolling out the related topic search filter feature in desktop search results. This was first rolled out to mobile search last December and now, Google is bringing it fully to desktop search. how it looks Here’s a screenshot of the new filter menu, compared to the old version. Old version: New version: Here’s what it looks like when you filter these topic filters related to “explore topic”: Here’s how the mobile version…
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