What do craft beer, food delivery and B2B buyers have in common? A call for more personalization due to younger, digitally native shoppers. These topics are explored in episode one of The MarTech Podcast series: Data Makes the Difference.
Sponsored by:
Kim Davis, Editorial Director, MarTech, and Chris Garza, Regional Vice President, Field and Inside Sales, Dun & Bradstreet, discuss how the buyer’s journey has transformed significantly in recent years, forcing marketers/salespeople to reach customers from new ways
Data will be the key to success in this new reality.
Tune in to the podcast and learn:
Where sales and marketing teams are succeeding in this evolving landscape The role data plays in guiding prospecting strategies Where the buyer’s journey is headed and how it will affect you
guest
Chris Garza
Chris Garza is an experienced sales leader with over 12 years of successfully leading B2B focused sales teams through transformation and growth. His experience leading inside, middle and enterprise sales teams gives him a broad perspective of what it takes to be successful in an inside sales environment, while understanding how to build a pipeline and relationships with the largest and most strategic customers. Garza has spent the past 15 years at Dun & Bradstreet, where he has held various sales leadership positions. He currently leads the new enterprise sales organization at Dun & Bradstreet, focused on selling into the D&B Field and Inside Sales channels.
Moderator
Kim Davis
Kim Davis is the Editorial Director of MarTech. Born in London but a New Yorker for more than two decades, Davis began covering business software ten years ago. His expertise includes enterprise SaaS, digital data-driven urban planning and SaaS applications, digital technology and data in the marketing space. Prior to working in technology journalism, Davis was an associate editor at The Local: East Village, a New York Times hyperlocal news site, and has previously worked as an editor for an academic publication and as a music journalist.
sponsor
Dun & Bradstreet, a leading global provider of data and analytics for business decisions, enables companies around the world to improve their business performance. Dun & Bradstreet’s data cloud powers solutions and delivers insights that enable clients to accelerate revenue, reduce costs, mitigate risk and transform their businesses. Since 1841, businesses of all sizes have trusted Dun & Bradstreet to help them manage risk and uncover opportunity. To learn more about Dun & Bradstreet, visit www.dnb.com.
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