A look at OpenAI’s new ChatGPT iPhone app
OpenAI released the first official ChatGPT app for iOS users. The iPhone app allows ChatGPT users to log into their accounts, access their chat history, and chat in an ad-free environment. ChatGPT app screenshot, May 2023 The app will help all users with instant answers, personalized tips, inspiration, career tasks and educational opportunities with GPT-3.5. ChatGPT app screenshot, May 2023 ChatGPT Plus users can switch between GPT-3.5 and GPT-4 in the app and will have…
Read More »US paid search spending forecast to reach $110 billion by 2023
Paid search spending is expected to reach $110 billion this year, according to a new forecast from eMarketer. Search and retail media. Paid search represents 41.8% of total digital spend. If it reaches $110 billion, its growth will remain slightly higher (at 8.2%) than overall US digital ad spending, which is expected to increase by 7.8%. Within search, retail media networks (RMNs) are a rising star, with 18.7% growth in retail media search. This segment…
Read More »YouTube features unskippable 30-second TV ads
YouTube is introducing 30-second non-skippable ads for connected television (CTV), combining two consecutive 15-second ad slots into a single, longer-format ad. Responding to a change in creation and consumption The format of YouTube content has expanded widely, from 15-second shorts to 15-hour live streams. The latest Nielsen Gauge report shows that YouTube viewership has increased significantly. YouTube has earned the title of the #1 most-watched television streaming service in the United States, reaching more than…
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Google Chrome will soon add 6 relevance and measurement APIs
The Privacy Sandbox initiative, a Chrome-led project, is introducing new key relevancy and measurement APIs to Chrome Stable. This move is scheduled for the third quarter of 2023, with the focus on Chrome Stable 115 as the specific release platform. Revealing the details. The APIs configured to run are: Themes: Generate signals for interest-based advertising without third-party cookies or other user identifiers that track people across the Sites. Protected audience: Select ads to show remarketing…
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Don’t leave the future of your data in the hands of vendors
It’s as clear as you want your data to be – this is the time to get a 360-view of your customer. You want to improve their journey and experience and protect their privacy. So where do we go from here? When identifying a solution, marketers must first identify their problems, develop a cohesive data strategy, and then decide on the right technology. To learn how some of the most successful marketers examined and invested…
Read More »Google Analytics 4 Audience Builder is updated
Google Analytics 4 (GA4) has made major improvements to the audience builder. Added new dimensions and metrics, improved alternatives for manipulating value and event count, and a new option to match dates. Here are the news. New dimensions and metrics in Audience Builder. GA4’s audience builder now supports creating audiences using new dimensions and metrics. The following dimensions and metrics were recently introduced to the audience builder: Dimensions of the scope of the article Item…
Read More »TikTok faces state ban in Montana
In an unprecedented move, Montana Governor Greg Gianforte has signed a bill banning the popular social media app TikTok from the state. The law, a first in the United States, is expected to set the stage for potential legal disputes and has drawn widespread attention nationally and internationally. Motivation and reason of the governor Governor Gianforte signed the bill and indicated his intention to extend the ban to other social media apps to address some…
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Your complete guide to top performing campaigns
Performance Max is a campaign type introduced by Google that allows advertisers to run ads across all Google networks, including search, display, YouTube, Discover, Gmail and Maps, with a single campaign. You can reach your target audience wherever they are and on any device, making it one of the most versatile and effective campaign types out there. Read on to discover everything you need to know about Performance Max campaigns, from starting and optimizing your…
Read More »Update for EEA and UK
Google today announced new requirements for advertisers serving ads in the EEA and UK. These updates relate to Consent Management Platforms (CMPs), which are part of IAB Europe’s Transparency and Consent Framework (TCF). CMP requirements result from evolving user expectations and regulatory factors involving online consent experiences. Read on to understand if and how the requirements will affect your ad campaigns. A Brief Background In 2020, Google integrated its advertising systems into the Transparency and…
Read More »Microsoft Bing Chat is rolling out access to Bing Chat to more users
Bing Chat will soon be available to searchers and users as it is now implementing unauthenticated access to chats. Users who are not signed in to Bing will soon be able to ask questions in Bing Chat, but are currently limited to 5 chats in a chat session. Unauthenticated access. “We’ve begun rolling out unauthenticated chat access in Bing,” said Michael Schechter, vice president of Microsoft Bing. he wrote on Twitter. Unauthenticated users are users…
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