It’s as clear as you want your data to be – this is the time to get a 360-view of your customer. You want to improve their journey and experience and protect their privacy. So where do we go from here?
When identifying a solution, marketers must first identify their problems, develop a cohesive data strategy, and then decide on the right technology.
To learn how some of the most successful marketers examined and invested in the right technology, register and attend “Data down the drain? CDPs add value to an underutilized asset. presented by BlueConic.
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About the author
Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of publishing/content marketing experience, Cynthia’s experience spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia is from Queens, NY and earned her BA and MBA from the University of St. John.
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