All posts in SEO News

By now, everyone knows that search engine optimization (SEO) is important. If your content is not optimized, then your website is not being found, which may or may not make your business. But many of us are also very aware of what we don’t know. SEO is a complicated industry full of ever-changing tactics, and even the experts sometimes disagree on what’s best. So we wanted to ask: What do SEO experts know that we…

Google’s mobile indexing initiative started just seven and a half years ago, although we thought it was complete last October, it will now completely end after July 5th. “The small set of sites we’ve still been crawling with desktop Googlebot will be crawled with mobile Googlebot after July 5, 2024,” Google’s John Mueller wrote on the Google blog. Mueller explained, “Most of the web is already crawled like this, and there is no change in…

Last week, Google Ads sent an email to US advertisers using Google Ads or Google Analytics with upcoming compliance changes. Many are asking, “why now”? As user privacy concerns are at an all-time high, many individual states enacted their own privacy law provisions, which will be implemented later this year. Read on to learn how Google is preparing its products for compliance, what this means for advertisers, and whether you should take action. What’s changing…

After ten years of watching Google Marketing Live virtually from my computer, this year I had the opportunity to attend the event in person. If you’re not familiar with it, Google Marketing Live is an annual event hosted by Google that showcases its top product announcements for Google advertisers. This year, Google has introduced 30 product updates for Google Ads. While not all were mentioned during the conference call, there was one central theme of…

Since the inception of local business listings, businesses have explored various methods to get more customer reviews. These reviews provide valuable insight into consumer sentiment, common pain points and areas for improvement. While many companies use paid tools to analyze review data, there are cost-effective methods for extracting similar insights, especially for smaller companies with limited budgets. This article: Explore how to pull entities from your Google Business Profile (GBP) and competitor listings using the…

For years, Google denied using organic listing clicks as a ranking signal. Now we know the opposite. Recently disclosed documents show that Google actually uses click-related signals in its algorithm. Here is an overview of these papers with my findings on the impact of search engine optimization. Organic clicks In Google’s federal antitrust trial last year, Google Search Vice President Pandu Nayak witnessed the search engine uses a ranking system called “Navboost” (also called “Cola”)…

WASHINGTON (TND) — A escape of 2,500 pages of internal Google company documents appears to provide insight into how Google Search ranks websites. Getting on the first page of a Google search has the power to make or break an organization’s success. For decades, businesses, media, nonprofits, and politicians have spent millions, if not billions, to dominate Google in order to get their product or message the most views. “The algorithm is something that most…

In today’s digital landscape, having a strong online presence is crucial for businesses of all sizes. One of the most effective ways to achieve this is to master search engine optimization (SEO). By understanding and implementing SEO best practices, businesses can improve their Google rankings, drive more organic traffic to their websites, and ultimately increase their visibility and revenue. In this blog, we’ll delve into the intricacies of SEO and offer helpful tips to improve…

Brave Search now offers search ads with a managed service. Bold search ads. Here’s what Brave announced: Ads are sold on a cost-per-click basis. Rates are negotiated on a fixed basis prior to the launch of paid campaigns. Eligible brands can receive up to 14 days of free advertising. What brave search ads look like. Here is a screenshot: Now Available. Brave Search ads are available in the United States, Canada, the United Kingdom, France,…

Photo by Shubham Dhage on Unsplash In the digital age, the importance of search engine optimization (SEO) cannot be overstated. SEO is a set of rules for optimizing your website to rank higher in organic search engine results1. It is crucial for both businesses and content creators as it can help you get free targeted traffic from search engines. SEO is important for businesses because it helps you gain visibility from search queries organically. This…