Brave Search now offers search ads with a managed service.
Bold search ads. Here’s what Brave announced:
Ads are sold on a cost-per-click basis. Rates are negotiated on a fixed basis prior to the launch of paid campaigns. Eligible brands can receive up to 14 days of free advertising.
What brave search ads look like. Here is a screenshot:
Now Available. Brave Search ads are available in the United States, Canada, the United Kingdom, France, and Germany. Brands must comply with certain eligibility requirements – Brave called this a “minimum threshold of eligible ad impressions in the desired region.”
Try, try. The release follows 18 months of testing, Brave said. Amazon Ads Sponsored Products, Dell, Fubo, Insurify, Shutterstock and Thumbtack were among the brands that tested Brave Search Ads.
What Brave is saying. The company touts this as a way brands can augment their paid media strategy and reach “highly qualified, but otherwise unreachable audiences”:
“As of April 2024, one-third of the top US search advertisers by media spend are currently testing or have transitioned to paid Brave Search Ads campaigns. Year-to-date, 89% of customers who started Brave Search Ads campaigns have continued to advertise in consecutive months.”
About Brave Search. Brave has an independent search index (it does not depend on Google or Microsoft to publish its search results). It now has 65 million monthly active users and processes more than 10 billion searches annually. For context, Google processes about that many searches per day.
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