By now, everyone knows that search engine optimization (SEO) is important. If your content is not optimized, then your website is not being found, which may or may not make your business.
But many of us are also very aware of what we don’t know. SEO is a complicated industry full of ever-changing tactics, and even the experts sometimes disagree on what’s best. So we wanted to ask: What do SEO experts know that we don’t? We gathered their advice, then passed it on to New York Times bestselling author and SEO expert Neil Patel. Here’s what we learned.
1. Results will vary.
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