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Google has announced the launch of a new search feature called “Circle to Search” that allows users to quickly search for information on their mobile devices with simple gestures such as circling, highlighting or scribbling. The feature is rolling out globally on the new Pixel 8 and 8 Pro phones and the Samsung Galaxy S24 series. With Circle to Search, you can find more details about anything you see while browsing the web or social…

Google has officially clarified that it has no plans to replace its advertising sales staff with AI. Philipp Schindler, Google’s senior vice president and chief business officer, emphasized that the recent organizational restructuring was aimed at improving the efficiency of its services. He further emphasized that the continuous development of new AI solutions is to enable its customers to grow and deliver a return on their investments at scale. What Google says. Speaking on Alphabet’s…

Humans are more likely to prefer AI-generated content than human-written content, according to a surprising new survey. Why we care While AI cannot completely replace humans in content creation, clearly generative AI can create content that resonates with consumers. Generative AI 6, Humans 0. In six battles of AI-generated content against humans, the generative version of AI “won” each one. Here’s an example of one such battle, where the task was to write an introduction…

We have entered the new “Gemini era” of Google, and the Search Generative Experience and artificial intelligence will continue to be a big part of Search, according to Google’s parent company Alphabet’s latest earnings call. Why we care Despite what you’ve heard on social media, SGE is not going away. While it’s still unclear whether Google will fully roll out SGE as the default experience in 2024, Google continues to test and tweak it. CEO…

With Google Analytics 4 (GA4) reporting, you can better understand the performance of your organic search efforts. Knowing how much traffic comes from Google or other search engines allows you to improve your SEO strategy for better results. This article will cover how to view and analyze organic traffic data in GA4, key dimensions to consider such as source and medium, and key metrics to evaluate such as total users and sessions. What is organic…

Nikki Lam is a seasoned SEO expert who has spent over a decade growing the online presence of global brands such as Adobe, Lenovo, Samsung, Under Armour, Levi’s, T-Mobile, Office Depot, American Airlines, Western Union and more . As Senior Director of SEO at NP Digital USA, oversees the organic search offering, leads a growing team of 20+ passionate search strategists, and helps deliver and formulate award-winning SEO campaigns for NPD’s growing roster of enterprise…

Burnesseo logo Burnesseo seo search engine Customers will only start paying from the fourth month, once they have already seen results and an increase in their website’s ranking. MEYERTON, GAUTENG, SOUTH AFRICA, 31 January 2024 /EINPresswire.com/ — Burnesseo, a leader SEO Company, has announced an incredible offer for businesses looking to improve their online presence. The company is so confident in your SEO skills that they offer the first three months of SEO services for…

The impending obsolescence of third-party cookies presents a tracking nightmare for PPC managers. With broken attribution models, how can you confidently report campaign performance and optimize ad spend? While perfect one-to-one attribution is impossible, all hope is not lost. By shifting your focus to long-term trends and incrementality, capturing campaign data through UTM, agreeing to a single source of truth, and having a plan for tracking breaks, you can still get actionable insights from your…

● PR and Outreach: Forge strategic partnerships with local influencers, industry experts and media to expand your brand’s authority and reach. Collaborate on content initiatives, sponsorships and events to gain valuable backlinks and social validation. ● Local directories and citations: Make sure your business is accurately listed in prominent local directories and citation sources. Consistent NAP information (name, address, phone number) improves the credibility and visibility of local search results, driving traffic and conversions. ●…

Alphabet, the parent company of Google, announced its financial results for the fourth quarter and full year 2023. Alphabet CEO Sundar Pichai was pleased with the company’s continued success. He pointed to gains in Google Search advertising, YouTube ad revenue and demand for Google Cloud products and services. “We are pleased with the current strength of search and the growing contribution of YouTube and Cloud. Each is already benefiting from our investments and innovation in…