Google has announced the launch of a new search feature called “Circle to Search” that allows users to quickly search for information on their mobile devices with simple gestures such as circling, highlighting or scribbling.
The feature is rolling out globally on the new Pixel 8 and 8 Pro phones and the Samsung Galaxy S24 series.
With Circle to Search, you can find more details about anything you see while browsing the web or social media.
You can find related information without switching apps or typing a search query by long-pressing the home button and circling or drawing an item.
In a blog post, Google outlines five key ways Circle to Search can be used.
1. Purchase of items viewed online
You can circle or scribble over product images to find shopping options across the web.
This makes it easy to compare prices and buy items spotted on social media or in videos.
2. Looking for definitions
Words or phrases can be highlighted to get definitions and relevant background information without leaving the application you are currently in.
3. Travel inspiration
Interesting buildings or landmarks spotted in videos or posts can be circled to identify them and get more details that can inspire travel plans.
4. Comparison options
Names of restaurants, shops, or other options mentioned in texts or chats can be highlighted to view information such as menus, reviews, and locations to compare options.
5. Ask complex questions
Circle to Search uses artificial intelligence to provide an overview and answer broader questions about trending topics or articles that have sparked curiosity.
To sum up
Google Search Circle offers an intriguing new way to search for information while browsing on your mobile devices.
For content creators and SEO professionals, this feature provides an opportunity to optimize written and visual content to be more discoverable through gestural searches.
As Circle to Search is rolled out more widely, it will be interesting to see how it shapes search behavior and the strategies used to meet the evolving needs of users. For now, developing mobile-friendly content by anticipating people’s desire for quick access to knowledge could provide a competitive advantage.
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