Humans are more likely to prefer AI-generated content than human-written content, according to a surprising new survey.
Why we care While AI cannot completely replace humans in content creation, clearly generative AI can create content that resonates with consumers.
Generative AI 6, Humans 0. In six battles of AI-generated content against humans, the generative version of AI “won” each one.
Here’s an example of one such battle, where the task was to write an introduction for a blog post about the best indoor cat food. AI won 54% to 46%:
In the other five battles, AI beat humans writing social media ads (70% to 30% and 54% to 47%), writing a blog entry paragraph (60% to 40%), writing a social media post (65% to 35%) and writing a product description (65% to 35%).
But. While the survey is interesting and surprising, it’s important to note that while AI won the preference in this survey, this may not translate into actual performance (eg traffic , leads, revenue, rankings, engagement).
Methodology. The survey of 700 US consumers (50.2% male, 49.5% female) was included as part of a larger Semrush report called Think Big with AI: Transforming Content Marketing for Small Businesses” (You need to download the PDF). Breakdown by age:
38% of respondents were between 25 and 44 years old. 12% were between 18 and 24 years old. 18% were between 45 and 54 years old. 32% were 55 or older.
Semrush “worked with multiple writers” to create the human copy. To produce the AI content, Semrush used detailed prompts (eg guidelines on tone of voice, length, readability, goals) and sometimes had to write two or three additional prompts to refine the final result .
lessons learned As Semrush wrote in the report:
“These results show that content written with AI can be effective and resonate with your customers. If you target your AI tools well enough, you can create compelling, high-quality marketing copy.” “However, our experiment does not suggest that AI is sufficient to write content.”
Why people probably preferred AI-generated content:
He quickly got to the point. It clearly highlighted the value propositions or concerns of the readers. It was easier to read and understand.
[ad_2]
Source link
