All posts in SEO News

Google announced several updates to Performance Max (PMax): Asset generation is expanding globally in English with more languages ​​to come. Image editing will just launch in the US in March, with global English expansion soon after. In the coming weeks, as Google updates its image generation models to Imagen 2, you’ll be able to generate lifestyle images with PMax that show people in action. Ad strength is changing to help advertisers better understand whether they…

Google is rolling out an update to simplify reporting in Google Analytics. The changes, which begin rolling out today, consolidate all advertising and publisher reporting into a centralized “Advertising” section. For digital marketers, SEOs, and publishers, this update helps you monitor and analyze organic website analytics and paid advertising campaigns within the same property. “The Advertising section will become the hub for monitoring and analyzing your campaigns whether you’re a publisher or an advertiser,” Google…

Google Analytics 4 is updating its advertising workspace to simplify reporting for advertisers and publishers. The update will see the implementation of two dedicated spaces for GA4 users: one for marketers to track and analyze their campaigns and one for behavioral insights. What is changing? With this update, you can now use the following sections for behavior or performance reporting: The Reports section provides information about how users interact with your websites and apps so…

Google announces the launch of its AI-powered tools for generating and editing images in Performance Max campaigns. These features, which were initially seen in November, are now accessible in English worldwide, with more languages ​​to follow. In addition, Google is improving its ad intensity indicator to provide advertisers with more information about their ad assets, including quantity and quality. Here are all the details about the Google Ads updates announced today. Gemini + Image 2…

Now we know: Google is the unnamed AI company Reddit struck a content licensing deal with, Reuters reported Why we care Reddit was already facing backlash among SEOs because Google seems to favor the platform in the SERP feature of discussions and forums. Reddit even surpasses the original content sources in some cases. Now, the question some people will naturally ask: Did Reddit get all that valuable visibility in Google’s super-valuable search results because of,…

Google Ads has evolved significantly in recent years, with more automation and artificial intelligence being introduced to simplify campaign management. One area where PPC advertisers now have to make strategic decisions is geo-targeting, whether to let Google’s algorithms determine where ads are shown based on performance data or to manually define specific geographic targets. This article explores the key considerations for optimizing location targeting in Google Ads campaigns. It covers factors such as: Alignment of…

Google released a large, open-source language model based on the technology used to build Gemini that is powerful yet lightweight, optimized for use in resource-constrained environments such as a laptop or cloud infrastructure. Gemma can be used to build a chatbot, a content generation tool, and pretty much anything else that a language model can do. This is the tool SEOs have been waiting for. It is released in two versions, one with two billion…

Pinterest launches its first streaming program with an actionable, shoppable experience. Inspired by Pinterest trends, Deliciously Entertaining is a six-part cooking series premiering on the Tastemade streaming channel on February 23. Why video is important. 93% of consumers say video is helpful when making an online purchase, according to video creator animoto. Why we care. Showing products on streaming shows is an opportunity for brands to expand their reach and interact with a highly engaged…

Many people have an incredibly low bar for what they consider “great” content that deserves to rank in Google Search. I often see people lamenting the fact that their content is great and high quality. They just can’t understand why it’s not ranking. But inevitably, when I go to look at that great content, it’s usually subpar at best. The problem is that everyone who creates inferior content (and website experiences) is blind to this…

Consumer behavior has become more complex and unpredictable. To reach and engage customers effectively, businesses must adopt a multi-channel marketing approach, leveraging multiple online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these channels, it is crucial to integrate SEO into the multi-channel customer journey. This article explores how SEO can strategically collaborate with other marketing channels to improve brand visibility, build trust, and create a cohesive user…