Pinterest launches its first streaming program with an actionable, shoppable experience.
Inspired by Pinterest trends, Deliciously Entertaining is a six-part cooking series premiering on the Tastemade streaming channel on February 23.
Why video is important. 93% of consumers say video is helpful when making an online purchase, according to video creator animoto.
Why we care. Showing products on streaming shows is an opportunity for brands to expand their reach and interact with a highly engaged audience. Given the persuasive impact of video on consumer purchase decisions, this opportunity could significantly increase the likelihood of conversions.
How it works. During each 22-minute episode, viewers will be able to scan an on-screen QR code to access a Pinterest board with shoppable pins. The board includes everything you need to recreate the show at home, including recipes, DIY tutorials, and inspirational pins related to the theme of the episode.
synopsis The show will follow host Danni Rose and her celebrity guests as they take inspiration from Pinterest to plan menus and create home decor. Celebrity guests include Lance Bass, Asia Jackson and Joy Cho (who has the most followed account on Pinterest with over 15 million followers).
grand finale. In celebration of the season finale on June 21, Deliciously Entertaining will premiere on Amazon Live for a special “buy the show” episode.
why now Pinterest is expanding its original content to strengthen its position as a product discovery platform. These initiatives aim to engage a wider audience while integrating with shoppable Pins to enhance the shopping experience.
What Pinterest Says. Nadine Zylstra, Pinterest’s global head of programming and originals, said in a statement:
“Pinterest is all about finding inspiration and then taking action and expanding your horizons. That’s exactly what Deliciously Entertaining will encourage viewers to do.” “The concept is totally inspired by Pinterest trends and the moments in the calendar that matter most to Pinners. We hope it inspires people to try something new.”
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deep dive. Read the Pinterest one announcement in full for more information.
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