All posts in SEO News

Threads is testing post-programming capabilities as the platform API enters the initial phase of live testing. The app also plans to introduce response moderation and analytics capabilities for select third-party partners as part of the pilot. Why we care Scheduling posts on Threads makes it easier for brands and publishers to manage and expand their presence on the app, while analytics gives businesses more insight into Threads engagement that allows brands to optimize your content…

Top performing campaigns will be available in Microsoft Advertising globally starting March 5. PMax explained. PMax is an automated campaign type that uses AI to optimize and manage your ads across different formats and channels in Microsoft Advertising. It can be used to create campaign assets and ensure your ad reaches your target audience to maximize your campaign conversions. Why we care. PMax campaigns can help you reach a wider audience and automate online advertising…

Sergey Brin, the co-founder of Google, was in San Francisco this weekend and stopped by the Google Gemini 1.5 Hackathon at the AGI House. He met a bunch of programmers and had a chat as well. Here are some more photos I found of X, including some videos of his talk: It was very inspiring to hear Sergey talk about AGI, Gemini other Google initiatives and honestly answer so many questions from everyone! pic.twitter.com/VL7aQOf2sv —…

Google Ads has launched a new tool that simplifies the management and automation of your account tasks. The ‘Solutions’ tool, which is available for free in Google Ads under Tools, allows you to quickly and easily generate reports that show you how your campaigns are performing against your business goals and automate simple management tasks. Solutions explained. Solutions is an easy-to-use script suitable for users of all technical levels. It offers customization features to easily…

In January, Google told us that Google Business Profiles websites will stop working on March 1, 2024. Google said that URLs will be redirected from the website to the Google Business Profile listing for a couple of months and eventually they will stop working. Well, March 1st has come and gone and the Google Business Profiles websites are still up and running. Will Scott posted X that his website which he created on this platform…

A/B testing can be a great tool to improve website functionality, user experience, and conversions. However, when done on an enterprise scale, A/B testing poses unique challenges that can inadvertently undermine a site’s SEO performance. This article examines the nuanced relationship between A/B testing and SEO. The synergy of A/B testing and SEO A/B testing is the ultimate optimization tool. By driving traffic to two web page variants (or more in the case of multivariate…

Google Ads announced will automatically pause inactive ad groups. Google will pause ad groups that were created at least 13 months ago and have had no impressions in the past 13 months. Google said this starts one week from today, March 11, 2024. It may take several weeks to implement this change. “The rollout is expected to be complete for all production Google Ads accounts by April 30, 2024.” Google said this change “is being…

If we’re not already, we’re in for a reckoning in the world of search marketing. Over the past few decades, our industry has grown and thrived on an overabundance of data. Search marketing is a very data-driven world. Hyper-specific targeting and personalized advertising tactics are the norm and the pillars upon which strategy, budgets and team structures are built. This bill that hits us is directly due to the excessive level of data availability that…

Search Engine Land’s Periodic Table of SEO Elements is back, and this time it’s interactive. Introduced in 2011 (originally known as the Periodic Table of SEO Ranking Factors), the Periodic Table of SEO Elements is now updated for 2024. What is the Periodic Table of the SEO Elements? The SEO Periodic Table is designed to help break down the different elements of SEO that matter now in a way that we hope is easy to…

In response to growing demand from consumers and regulators to protect online privacy, in January 2020 Google announced plans to phase out support for third-party cookies in your Chrome browser by 2022. Cookies, the tool used to collect and share data about user behavior as they move around the open web, are the foundation of the adtech ecosystem and provide the that drive most behaviors and audience orientation. Google’s decision to remove the cookie put…