Threads is testing post-programming capabilities as the platform API enters the initial phase of live testing.
The app also plans to introduce response moderation and analytics capabilities for select third-party partners as part of the pilot.
Why we care Scheduling posts on Threads makes it easier for brands and publishers to manage and expand their presence on the app, while analytics gives businesses more insight into Threads engagement that allows brands to optimize your content more effectively.
What Threads says. Jesse Chenan engineer who works on Threads, said in a publication:
“Over the past few months, we’ve been building the Threads API to enable creators, developers, and brands to manage their Threads presence at scale and easily share fresh and new ideas with their communities from their favorite third-party apps” . “The API currently allows users to authenticate, post threads, and retrieve content they’ve posted through these tools, and we’ll soon enable reply moderation and reporting capabilities.”
accessibility The test is currently limited to a small number of partners, as well as a few independent developers. However, while beta access is limited at this time, Threads plans to make the API available by the end of June.
why now Threads has long maintained that it wants to keep conversations on its platform free of excessive brand presence, aiming for a more engaging and friendly atmosphere compared to X. However, in order to grow, the application recognizes the need to diversify its sources of content. Since only a small fraction of users X (10%) generates most of the content, Threads recognizes the value of offering more publishing options to enhance the appeal and growth potential of its platform.
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deep dive. Read our Threads FAQ guide to learn everything marketers need to know about the platform.
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