Microsoft Advertising launches top-performing campaigns globally

Top performing campaigns will be available in Microsoft Advertising globally starting March 5.

PMax explained. PMax is an automated campaign type that uses AI to optimize and manage your ads across different formats and channels in Microsoft Advertising. It can be used to create campaign assets and ensure your ad reaches your target audience to maximize your campaign conversions.

Why we care. PMax campaigns can help you reach a wider audience and automate online advertising optimization, making them ideal for those who don’t have the time or resources for manual channel optimization. However, some advertisers may be uncomfortable with reduced control and rely on AI to make decisions on their behalf.

Starting. You can get started with Microsoft PMax campaigns by importing your existing Google Ads campaigns or by setting up our own Microsoft campaign in three easy steps.

Define your goals: PMax optimizes your campaigns by focusing on the specific types of conversions you identify as most valuable to your business. Add creative assets: Microsoft Advertising AI, guided by your initial inputs and final URL, can generate recommendations for additional assets for your campaign. You have the option to incorporate these suggestions, expanding the range of ad formats and increasing the potential inventory where your ads can be shown. Create audience signals: Specify the types of customers who are most valuable to your goals and likely to convert, and Performance Max will tailor its optimization efforts to reach those users through Microsoft’s exclusive network. Although setting up audience signals is optional, doing so can speed up the learning and optimization process as you begin your peak performance campaign.

What Microsoft says.: Microsoft said in a statement:

“If you’ve imported a Google Ads PMax campaign that was originally presented as a Smart Shopping campaign or Dynamic Search Ads (DSA) campaign, we’ll upgrade it to a maximum performance campaign with phased approaches over next few weeks.” “If you currently use a third-party platform that does not yet support Performance Max, they will continue to be imported as Smart Purchases or DSAs.” “In the coming months, we’ll be adding many new features to our top performing campaigns, including brand exclusions, search statistics reporting, search topics, and video assets. As we share more information about what new capabilities are available, we’ll also share more success stories about how advertisers are finding great success with Performance Max in Microsoft Advertising.”