All posts in SEO News

Microsoft Advertising launched a new tool called Insights Navigator, designed to provide faster and easier access to key data and performance reports. With this tool, you can analyze metrics like click-through rates and conversions to make informed decisions about optimization, ad placement, messaging, and targeting. Why we care Being able to quickly see how your campaigns are performing allows you to quickly adjust your brand strategy, making it easy to quickly adapt to market trends…

Apple is testing a new smart tool that uses AI to buy ads in its App Store. Similar to Google’s Performance Max and Meta’s Advantage+, this tool eases advertisers’ workload by automatically identifying optimal ad placements in their App Store, according to Business Insider. Why we care While PMax and Advantage+ have been praised for efficiency, some advertisers worry about the associated costs and lack of control. So, before integrating Apple’s new tool into your…

Investing time and effort in crafting PPC ad copy that effectively reaches and resonates with your target audience is essential. This is your chance to impress and persuade potential customers to visit your site, opening the door to a potential lead or sale. If your ad copy is missing, they may be deterred from further engagement with your business. Here are six things advertisers can do in 2024 to write more effective ad copy for…

A constant in search engine optimization (SEO) is the importance of technical SEO. Google’s John Mueller, who defends Google Search, recently debunked rumors that technical SEO is becoming less important. Technical SEO remains crucial for websites as it is the foundation of all open web architectures. The importance of technical SEO to achieving high rankings on search engine results pages (SERPs) is still hotly debated, and we’ll go into that here. The Debate In a…

As we launch into 2024, many museum marketing managers are likely asking themselves the question, “How can SEO help my museum in the next decade?” While we don’t have a clear window into the next 10 years and can only guess at some of the many potential technological changes and Google algorithm updates to come, we can make some predictions about what to expect based on certain growing trends that are.. .I’m not going anywhere…

We’re now about a week into Google’s March 2024 Spam and Core Updates, and boy, has it been a busy week. Over the past week, we’ve seen some interesting volatility in Google search rankings, some related to these algorithmic updates and some related to Google issuing manual actions on updated spam policies. It’s not done yet. It’s important to note that these Google search updates are far from over. Google said that the core update…

While many factors contribute to experience, expertise, authority and trustworthiness (EEAT), SEOs focus more on content-based cues. However, internal linking is often overlooked. A powerful yet vastly underutilized strategy, internal linking is crucial to showing your website’s EEAT and increasing your SEO performance. It involves strategically placing hyperlinks within your website content to connect relevant pages on your site. These links have a dual purpose: Guide users to explore related information on your website. They…

Google Business Profiles now show services with buttons to book. I know Google has had booking buttons on local panels since 2017 and we’ve covered it many times since then, but now they’re in the Google Business Profile Services section. This was spotted by Claudia Tomina who posted this example at X: Claudia wrote: “Added bookable services to GBP services tab in mobile search. What a great feature!” I’m not sure if this is very…

Google has a section under some of its top stories in search results called “more context.” This will summarize the keyword search headlines based on the top stories in the carousel. Google has a disclaimer in the “more context” section that says “Generative AI is experimental.” Here is a screenshot: This was spotted by Radu Oncescu who published about it in X but I was able to replicate it. This is different from Google’s top…

Google’s March 2024 core algorithm update is penalizing sites made with AI-generated content, and it’s a fact that AI-generated content cannot meet the quality standards outlined in Google’s various documentation. But there’s still a way to use AI in a way that results in high-quality content. Why AI Can’t Meet Google’s Quality Thresholds Several rating systems, including the Reviews and Helpful Content systems, have explicit quality standards that make AI-generated content impossible to meet. Adding…