Microsoft Advertising launched a new tool called Insights Navigator, designed to provide faster and easier access to key data and performance reports.
With this tool, you can analyze metrics like click-through rates and conversions to make informed decisions about optimization, ad placement, messaging, and targeting.
Why we care Being able to quickly see how your campaigns are performing allows you to quickly adjust your brand strategy, making it easy to quickly adapt to market trends and consumer behavior to improve campaign results.
The details Insights Navigator is a new tool from Microsoft Advertising that gives users quick access to:
Category Insights: This data set shows trends in online behavior, providing a comprehensive retrospective view of market dynamics within the Microsoft advertising network. Check statistics. This dataset provides a deep dive into the top queries that consumers actively search across the extensive Microsoft Ads network.
Plus, you can use Insights Navigator to generate data reports that are delivered to your inbox in minutes.
accessibility. Insights Navigator is currently an internal tool accessible exclusively to Microsoft Advertising representatives. If you’re eligible to use Insights Navigator, contact your Microsoft Advertising account team for more information.
What Microsoft says. Microsoft said in a statement:
“With Insights Navigator, we can now uncover the key performance data that drives online performance fluctuations at record speeds. However, this is only a prelude to what lies ahead. Our vision of the future takes the core capabilities of Insights Navigator and expands them into ‘smart narratives’, which will provide even more context beyond statistics.” “With intelligent narratives, generative AI will not only be able to provide the data itself, but also provide generated summaries, highlights and talking points that reveal the importance of the underlying data and insights that will help advertisers to further elevate the results of their campaigns with Microsoft Advertising.”
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deep dive. Read Microsoft’s announcement in full for more information.
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About the author
Nicola Agius is Search Engine Land’s paid media editor after joining in 2023. She covers paid media, retail media and more. Prior to that, she was Director of SEO at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for various websites. He has more than 15 years of experience in journalism and previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). He also previously partnered with SEO agency Blue Array to co-author the Amazon best-selling book Mastering In-House SEO.
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