A constant in search engine optimization (SEO) is the importance of technical SEO. Google’s John Mueller, who defends Google Search, recently debunked rumors that technical SEO is becoming less important. Technical SEO remains crucial for websites as it is the foundation of all open web architectures. The importance of technical SEO to achieving high rankings on search engine results pages (SERPs) is still hotly debated, and we’ll go into that here.
The Debate
In a recent post on X (formerly Twitter), Yiit Konur stated that technical SEO is becoming less meaningful over time, which brought the topic into the spotlight. According to Konur, some people overcomplicate technical SEO because they believe the myths around it. Unless major technical issues arise, he argues, it should be redirected to content creation and optimization.
In response to Konur’s claim, John Mueller defended the continued relevance of technical SEO. A larger conversation within the SEO community is highlighted by Mueller’s statement, which has gained traction since Google updated its ranking systems documentation.
Google ranking and technical SEO
Google has updated its documentation on how it determines search engine rankings, removing references to technical SEO metrics like HTTPS and Core Web Vitals. Google, however, was quick to point out that these details are still very important. Google Search Liaison Danny Sullivan emphasized that signals like Core Web Vitals and mobile compatibility were not being abandoned or ignored by the update. Instead, you should focus on these things if you want to do well in Google Search’s major ranking systems.
As Sullivan described it, the change consisted of labeling some aspects of the user experience of the page as “signals” rather than “systems”. This modification does not devalue them, but recognizes them as signals used by other systems.
Dependence of websites on technical SEO
While the SEO landscape is always changing, technical SEO will always be the backbone of top-notch website performance. It includes a wide range of technical factors that improve a website’s ranking in search results and ease of use. First, let’s talk about why technical SEO is so important:
1. Speed and efficiency of websites
Google’s ranking algorithms place great importance on how quickly and efficiently a website loads. If your website takes too long to load, your visitors will have a bad experience and likely won’t return. To ensure websites load quickly, technical SEO uses methods such as reducing server response time, compressing files, and making use of browser cache.
2. Support for mobile devices
Google gives mobile-friendly websites a boost in search results because mobile devices are used by the vast majority of Internet users. Using technical SEO, you can be sure that your site will adapt to any screen size and look great on any device. Site design, content, and images must be adjusted to display properly on mobile devices.
3. Crawling and indexing
Search engines must index your site before it appears in search results. To improve a site’s search engine ranking, technical SEO professionals will work to improve the site’s architecture, navigation, and internal linking. XML sitemaps, optimized robots.txt files and crawl bug fixes are part of this process.
4. Sitemap and URL organization
Organized and easy-to-navigate sites are more pleasant for visitors and more easily indexed by search engines. In order to facilitate search engine crawling and indexing, technical SEO prioritizes the development of well-organized site architecture and URL structure optimization. Implementing navigational navigation and using URLs that are both descriptive and keyword-rich are two ways to achieve this goal.
5. Specific technical components of the page
The term “Technical SEO” refers to the process of improving a website’s search engine ranking by tweaking various aspects of the page itself. Title tags, meta descriptions, heading tags, and image height attributes can all be enhanced. Websites can increase their chances of ranking high in search results by providing search engines with useful information about their content by optimizing these elements.
6. Outline marking
Schema tagging is a type of structured data that helps search engines better understand the content of a web page. Websites can improve their ranking in search results and increase their chances of appearing in rich snippets and knowledge boards by using schema markup. As part of technical SEO, proper schema markup is incorporated to better help search engines understand and display website content.
The future of technical SEO
Search engine algorithms are constantly changing, but technical SEO will always be important. While user experience and content quality have received more attention lately, it’s technical SEO that lays the foundation for your success. Technical SEO will continue to evolve to keep up with the changing needs of search engines as AI and machine learning algorithms advance.
Technical SEO, in other words, isn’t going away anytime soon. John Mueller’s reaffirmation of its importance highlights its role as the foundation of all open web architectures. Search engine optimization (SEO) success can be established by focusing on site speed and performance, mobile friendliness, indexing and crawling, site architecture and structure from the URL, technical elements on the page, and schema markup. Keeping up with the latest technical SEO practices is crucial to maintaining a high position in search engine results pages and increasing organic website traffic as the SEO landscape continues to change.
See the first source: Search engine magazine
FAQ
Q1: Is technical SEO still important in 2023?
A: Yes, technical SEO remains critically important in 2023. It serves as the foundation of all open web architectures and plays a critical role in improving search engine rankings and user experience of a website.
Q2: What sparked the recent debate about the importance of technical SEO?
A: The debate started when Yiit Konur suggested that technical SEO is becoming less important over time. He argued that unless major technical issues arise, more attention should be paid to content creation and optimization.
Q3: How did Google respond to claims that technical SEO is becoming less important?
A: Google’s John Mueller argued for the continued relevance of technical SEO. Google Search Liaison Danny Sullivan stressed that technical SEO metrics like Core Web Vitals and mobile-friendliness are still crucial to ranking well in Google Search.
Q4: Is technical SEO future proof?
A: Yes, technical SEO will continue to be essential as search engine algorithms evolve. It adapts to the changing needs of search engines as AI and machine learning algorithms advance. Keeping up with the latest best practices is crucial to maintaining high search engine rankings and increasing organic website traffic.
Featured Image Credit: Hanna Morris; Unsplash – Thank you!
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