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Announcements In the fast-paced and ever-evolving world of digital marketing, Saravana Kumar NS stands out as a seasoned professional with over 12 years of experience. Born on June 6, 1985 in India, Saravana has become a prominent figure in the marketing industry, leaving an indelible mark through millions of clicks and countless conversions. As a leading digital marketer, Saravana has established itself as a trusted digital growth partner, showcasing expertise across multiple digital channels. Saravana…

Seona AI is an artificial intelligence SEO assistant designed for small businesses using search engine optimization to automate weekly analytics, improve search engine rankings, and increase their business visibility. AI Assistant will improve business strategies by using AI and eliminating manual optimization to handle tasks such as keyword analysis, content optimization and website audits. This AI will analyze your site and determine its SEO score, measuring searchability against other competing sites. Seona AI will evaluate…

In a move to increase user privacy, Google Maps released updates to give users more control over location data storage and recent activity. With these updates, users will be able to manage their location history more precisely. However, the changes could affect the analytics used by marketers for location targeting. Storing history on local device First, Google Maps’ History feature, a tool that helps users remember places they’ve been, is getting a major privacy-focused update….

Google has released additional formats for video reach campaigns (VRC) for efficient reach on YouTube. VRCs can now be scaled to feeds and short films as well as in-stream ads, providing marketers with a more diversified and effective approach to reach their target audience with a single campaign. Using its machine learning technology, Google then identifies the most effective combination of ads to give you maximum reach and efficiency. Why we care Running different ad…

The opinions expressed by the collaborators of Emprenderos are their own. Link building is an essential cornerstone of any solid SEO strategy, and with Google’s continued trend toward machine learning in its algorithms and rewarding sites that show relevance, quality, and authority, building a healthy bonding is more difficult than ever. In this post, we’ll look at 10 of the most powerful link building tactics you can use to build a quality link profile and…

A new report from Deloitte Digital shines a light on the growing challenges facing content marketers and how forward-thinking brands are generating eye-opening results from generative AI. Key findings include: 1 in 4 companies have already implemented generative AI for marketing content, with another 45% or marketers surveyed planning to implement it by the end of 2024. Early adopters can meet content demands 1.5 times more often than companies that do not plan to use…

At the end of the summer, we published a generative use of AI policy for our team and contributors to follow. Posting that we created a policy seemed unnecessary. There are enough humble braggarts online. But since the policy’s inception, reputable publishers, including Gannett (here i here) i Sports Illustrated they were accused of using generative AI to create articles and publish them under false authorizations. Readers and professional journalists working in these organizations felt…

Search Engine Land officially celebrated its 17th birthday yesterday. This past year was unlike any we’ve seen in the world of search: 2023 was a year of seismic changes in SEO and PPC thanks in large part to generative AI. Also, we can’t forget Google Analytics 4. But Search Engine Land’s mission remains the same as it has been since Day 1: to keep you updated on the latest changes in SEO and PPC through…

About Adlucent sweetener is the performance marketing agency that proves that superior performance knows no bounds. Powered by our purpose-built platform, Deep Search™, Adlucent unifies the best of humans and machines for a scientific approach to marketing. We work transparently in partnership with B2C and B2B retailers and brands to create personalized predictive programs that drive ever-better results. Our services include paid search, shopping, social, Amazon, display media, video, performance creative, consulting and measurement. Headquartered…

In this post, you will see how these companies can improve your internet exposure. Establishing a strong online presence is critical to the success of any e-commerce business in today’s fast-paced digital marketplace. As competition increases, businesses are looking for effective tactics to stand out in the vast online marketplace. Working with a Top Rated Ecommerce SEO Agency it’s one of those game-changing tactics. So, in this post, you will see how these companies can…