A new report from Deloitte Digital shines a light on the growing challenges facing content marketers and how forward-thinking brands are generating eye-opening results from generative AI. Key findings include:
1 in 4 companies have already implemented generative AI for marketing content, with another 45% or marketers surveyed planning to implement it by the end of 2024. Early adopters can meet content demands 1.5 times more often than companies that do not plan to use GenAI. All early adopters surveyed are already seeing a positive ROI on their GenAI investments, with an average return of 12% to date. GenAI users report saving an average of 11.4 hours per week, allowing them to focus on higher value or more strategic tasks.
Learn more about how GenAI is fueling content marketing innovation. Visit Digital Marketing Depot to download Gen AI powers the content marketing advantage for early adopters.
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